Muskan Gupta

Judge
DISC Type : Dc

Brand Manager at Xanadu Brands Pvt Ltd

Chandigarh, Chandigarh, India

Overview

Muskan is a Brand Manager at Xanadu Brands who specializes in making brands profitable by identifying and fixing where they lose customer trust. A graduate of Shaheed Bhagat Singh College, she leverages her past audit experience at Deloitte and EY to diagnose business issues. People she has worked with describe her as professional, dedicated, and a quick learner.

She has a unique, self-described skill: she can look at a brand and see the exact point where people stop trusting it.

Personality Overview

Fast But Wary

Generally Skeptic

Quality Focused

They are not always relationship oriented.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Brand Profitability
Her professional focus is fixing brands that are serious about making an online profit, ensuring the revenue she generates exceeds her cost.
Building Brand Trust
She possesses a specific skill for diagnosing and resolving the root causes of mistrust between a brand and its audience.
Authentic Communication
She believes audiences are "allergic to fake" and advocates for brands to communicate more like real, listening humans.

Media Appearances

Muskan has no verified media appearances

Work History

12-2024 - 12-2025
Brand Manager at Xanadu Brands Pvt Ltd
9-2023 - 12-2024
Assistant Brand Manager at Xanadu Brands Pvt Ltd
11-2022 - 9-2023
Senior Brand Executive at Xanadu Brands Pvt Ltd
12-2021 - 3-2022
Audit Associate at EY
10-2021 - 12-2021
Audit Associate at Deloitte

Education

2018 - 2021
Bachelor Of Commerce Hons from Shaheed Bhagat Singh College
2016 - 2018
High School from Ryan International School

More Information

Social Presence :

Prographics :

Exp : 3 Location : Chandigarh, Chandigarh, India Job Level : N/A Designation : Brand Manager at Xanadu Brands Pvt Ltd
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Insights For Selling To Muskan

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Muskan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Muskan

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Muskan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Muskan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Muskan

Personality Compatibility


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