Nino Chu

Questioner
DISC Type : c

Head of Product Strategy & Marketing at Dragon Academy

Bali, Indonesia

Overview

Nino Chu is the Head of Product Strategy & Marketing at Dragon Academy, leveraging extensive experience in content marketing and global team leadership. An alumnus of UC San Diego and LSE, they specialize in helping innovative companies expand internationally, previously leading content partnerships at DJI and consulting for brands like Insta360 and Anker.

Passionate about working with creative minds to curate engaging visuals and elevate brand influence across the world.

Unique fact: Nino has a track record of helping emerging Chinese companies go global (出海) by narrating their innovation and culture for overseas markets.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Bilingual Education
Believes bilingualism shapes future leaders and is focused on making Mandarin learning relevant and engaging for the next generation through their work at Dragon Academy.
Global Brand Strategy
Specializes in go-to-market strategies for emerging companies entering overseas markets, having supported brands like Insta360, Anker, and Shokz.
Creator-Driven Growth
Focuses on leveraging creator partnerships and compelling content to drive growth, a skill honed while managing content partnerships at DJI and as a consultant.

Media Appearances

Nino has no verified media appearances

Work History

11-2024
Head of Product Strategy & Marketing at Dragon Academy
3-2021
Content Marketing Consultant at Self-employed
11-2019 - 2-2021
Head of Content Partnerships at DJI
3-2019 - 2-2021
Content Partnerships Manager at DJI
10-2017 - 3-2019
Senior Content Partnerships Specialist at DJI

Education

2013 - 2016
Bachelor of Science (B.S.) from UC San Diego
2015 - 2015
International Relations and Affairs from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bali, Indonesia Job Level : Mid-senior Designation : Head of Product Strategy & Marketing at Dragon Academy
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Insights For Selling To Nino

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nino is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nino

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nino move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nino take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Nino

Personality Compatibility


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