Nadia Soloukhina, MBA, PMP

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DISC Type : ic

Senior Director of Marketing Operations at Penn Medicine, University of Pennsylvania Health System

Philadelphia, Pennsylvania, United States

Overview

Nadia Soloukhina is the Senior Director of Marketing Operations at Penn Medicine, leveraging her PMP certification and MBA to lead budgeting, contracting, and process improvement. Described by colleagues as a professional with "tireless energy, " she has a background in managing complex accounts and business operations within the healthcare marketing sector.

Outside of her professional focus on operational efficiency, Nadia has shown support for the arts community. Her contributions have been acknowledged by the Pennsylvania Academy of the Fine Arts (PAFA), indicating a personal interest in fine arts and cultural institutions.

Unique fact: Early in her career, she translated a technical academic paper on Decision Support Systems (DSS) into Russian.

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Marketing Operations
Her entire career, particularly at Penn Medicine, has centered on improving the efficiency, budgeting, and processes of marketing departments.
Healthcare Marketing
She holds senior operational roles at a major health system and previously managed business for Digitas Health, a global healthcare advertising agency.
Team & Talent Growth
She is actively recruiting experienced Project Managers for her Strategic Marketing Services team at Penn Medicine, showing a focus on building team capabilities.

Media Appearances

Nadia has no verified media appearances

Work History

8-2024
Senior Director of Marketing Operations at Penn Medicine, University of Pennsylvania Health System
2-2020 - 8-2024
Director Of Marketing Operations at Penn Medicine, University of Pennsylvania Health System
2017
Managing Director at M&K Global
3-2010 - 2017
Director of Business Management at Digitas Health
3-2005 - 3-2010
Director/Simulation Development Team Lead/Project Management Professional at BTS

Education

Master of Business Administration (MBA) from University of Northern Iowa
Master of Arts (MA) from University of Northern Iowa

More Information

Social Presence :

Prographics :

Exp : 25 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Senior Director of Marketing Operations at Penn Medicine, University of Pennsylvania Health System
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Insights For Selling To Nadia

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadia is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nadia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Nadia move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Nadia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Nadia

Personality Compatibility


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