Nancy Nigh

Initiator
DISC Type : Di

Vice President of Client Success at Digital Strike - Targeted Marketing

St Louis, Missouri, United States

Overview

Nancy Nigh is the VP of Client Success at Digital Strike, where she leads her team in delivering exceptional digital marketing strategy and service. A strategic B2B and B2C marketing leader with an MBA from Washington University in St. Louis, colleagues describe her as creative, knowledgeable, and a great asset.

Outside of her marketing career, Nancy is an avid indoor rowing enthusiast and coach, identifying herself as an "Indoor Rowing Groupie. " She also expresses a passion for improvisational comedy, calling herself an "Improv Geek, " which points to a creative and spontaneous side.

Unique fact: Nancy channels her passion for fitness and teamwork as a part-time Rowing Coach.

Personality Overview

Impact-Oriented

Confident

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Client Success
As VP of Client Success, she is focused on ensuring client satisfaction through effective digital marketing strategy, service, and delivery.
Marketing Strategy
Her background is rooted in comprehensive B2B and B2C marketing strategy for growth, with a focus on ROI and brand management.
SEO and Content
She actively shares content related to the importance of SEO pillars and writing content that aligns with Google's quality standards like E-E-A-T.

Media Appearances

Nancy has no verified media appearances

Work History

10-2024
Vice President of Client Success at Digital Strike - Targeted Marketing
7-2022 - 11-2024
Director of Client Success at Digital Strike - Targeted Marketing
9-2021
Rowing Coach at Row House
8-2020 - 7-2022
Communications & Events Manager, Skandalaris Center at Washington University in St. Louis
1-2019 - 8-2020
Associate Director of Marketing & Communications at Washington University in St. Louis

Education

1997 - 1999
MBA from Washington University in St. Louis - Olin Business School
1991 - 1993
BA from Webster University

More Information

Social Presence :

Prographics :

Exp : 32 Location : St Louis, Missouri, United States Job Level : Senior Designation : Vice President of Client Success at Digital Strike - Targeted Marketing
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Insights For Selling To Nancy

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nancy is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Nancy

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Nancy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Nancy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Nancy

Personality Compatibility


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