Fernando is a data-driven growth strategist specializing in scaling CPG brands across online marketplaces and DTC channels. An Electronic Engineer with an MBA from FGV, he connects marketing and sales into unified engines. Colleagues describe him as innovative, knowledgeable, and driven, with impeccable work ethic.
Outside of his core work, Fernando is passionate about innovation and consumer behavior. He follows emerging technologies, sharing insights on AI-powered robotics, driverless transportation, and generative AI. He also shows a keen eye for clever product packaging and format innovations in the CPG space.
He is a published author, sharing his expertise on marketplaces and growth marketing in a book.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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