Nanet Beumer in

Nanet Beumer

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Head of Digital & Marketing at Rijksmuseum
📍 Amsterdam, North Holland, Netherlands

Nanet Beumer is a digital marketing leader at the Rijksmuseum, focusing on making art and history accessible through technology. She previously applied her innovative, start-up-like approach in the financial sector at APG. Described as a trailblazer and inspiring, she has completed programs at INSEAD and Vlerick Business School.

Nanet is passionate about bringing people together by sharing knowledge and inspiration. She has served as a board member for Women In Financial Services (WIFS) Netherlands, where she was responsible for communication and media policy to promote balanced leadership in the financial sector.

She is a frequent speaker at international conferences, discussing how new technologies like AI and immersive experiences can enhance visitor engagement in museums.

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Experience
20 Years
Current Role
Head of Digital & Marketing
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nanet cares about

Digital Engagement in Arts
Leads the Rijksmuseum's digital strategy, using platforms like TikTok and AI-driven tools to tell stories and engage a global audience with the museum's collection.
AI & Human Experience
Speaks on panels about the intersection of AI and human engagement, exploring how technology can deepen the connection to art without overshadowing it.
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Career

Work history

6-2021
Head of Digital & Marketing
Rijksmuseum
2-2019 - 5-2021
Head of Digital
Rijksmuseum
2-2018 - 2-2020
Board Member
Women In Financial Services (WIFS) Netherlands
1-2016 - 12-2018
Growth & Business Development
Kandoor.nl
1-2015 - 1-2019
Marketing & Innovation
APG
In the press

Media appearances

108 – Nanet Beumer (Rijksmuseum) over storytelling, .... Featured in Spotify
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Education
Leading Digital Marketing Strategy
INSEAD
Leadership Transition Programme
Vlerick Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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