Nanet Beumer

Wildcard
DISC Type : ics

Head of Digital & Marketing at Rijksmuseum

Amsterdam, North Holland, Netherlands

Overview

Nanet Beumer is a digital marketing leader at the Rijksmuseum, focusing on making art and history accessible through technology. She previously applied her innovative, start-up-like approach in the financial sector at APG. Described as a trailblazer and inspiring, she has completed programs at INSEAD and Vlerick Business School.

Nanet is passionate about bringing people together by sharing knowledge and inspiration. She has served as a board member for Women In Financial Services (WIFS) Netherlands, where she was responsible for communication and media policy to promote balanced leadership in the financial sector.

She is a frequent speaker at international conferences, discussing how new technologies like AI and immersive experiences can enhance visitor engagement in museums.

Personality Overview

Curious But Skeptical

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Digital Engagement in Arts
Leads the Rijksmuseum's digital strategy, using platforms like TikTok and AI-driven tools to tell stories and engage a global audience with the museum's collection.
AI & Human Experience
Speaks on panels about the intersection of AI and human engagement, exploring how technology can deepen the connection to art without overshadowing it.
Immersive Experiences
Discusses her vision for using immersive technology to enrich the understanding of reality and art, while also being cautious of its potential downsides.

Media Appearances

108 – Nanet Beumer (Rijksmuseum) over storytelling, .... Featured in Spotify

See Now

Work History

6-2021
Head of Digital & Marketing at Rijksmuseum
2-2019 - 5-2021
Head of Digital at Rijksmuseum
2-2018 - 2-2020
Board Member at Women In Financial Services (WIFS) Netherlands
1-2016 - 12-2018
Growth & Business Development at Kandoor.nl
1-2015 - 1-2019
Marketing & Innovation at APG

Education

Leading Digital Marketing Strategy from INSEAD
Leadership Transition Programme from Vlerick Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Digital & Marketing at Rijksmuseum
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Insights For Selling To Nanet

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nanet is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nanet

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Nanet move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Nanet take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Nanet

Personality Compatibility


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