Nanet Beumer in

Nanet Beumer

Wildcard · DISC type ics
Head of Digital & Marketing at Rijksmuseum
📍 Amsterdam, North Holland, Netherlands

Nanet Beumer is a digital marketing leader at the Rijksmuseum, focusing on making art and history accessible through technology. She previously applied her innovative, start-up-like approach in the financial sector at APG. Described as a trailblazer and inspiring, she has completed programs at INSEAD and Vlerick Business School.

Nanet is passionate about bringing people together by sharing knowledge and inspiration. She has served as a board member for Women In Financial Services (WIFS) Netherlands, where she was responsible for communication and media policy to promote balanced leadership in the financial sector.

She is a frequent speaker at international conferences, discussing how new technologies like AI and immersive experiences can enhance visitor engagement in museums.

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Experience
20 Years
Current Role
Head of Digital & Marketing
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Nanet shows up

Curious But Skeptical
ROI Driven
Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Nanet cares about

Digital Engagement in Arts
Leads the Rijksmuseum's digital strategy, using platforms like TikTok and AI-driven tools to tell stories and engage a global audience with the museum's collection.
AI & Human Experience
Speaks on panels about the intersection of AI and human engagement, exploring how technology can deepen the connection to art without overshadowing it.
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Career

Work history

6-2021
Head of Digital & Marketing
Rijksmuseum
2-2019 - 5-2021
Head of Digital
Rijksmuseum
2-2018 - 2-2020
Board Member
Women In Financial Services (WIFS) Netherlands
1-2016 - 12-2018
Growth & Business Development
Kandoor.nl
1-2015 - 1-2019
Marketing & Innovation
APG
In the press

Media appearances

108 – Nanet Beumer (Rijksmuseum) over storytelling, .... Featured in Spotify
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Education
Leading Digital Marketing Strategy
INSEAD
Leadership Transition Programme
Vlerick Business School
Social presence
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Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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