Nao Selena K.

Evaluator
DISC Type : DSC

Founder & CEO at SpiceBee Consulting

Dubai, Dubai, United Arab Emirates

Overview

Nao Selena K. is the Founder of SpiceBee, a consultancy dedicated to helping Japanese and Asian companies scale in the UAE. With a background from the University at Buffalo, her expertise lies in Web3, fintech, and global business development, bridging corporate needs between Japan and the Middle East.

She appears passionate about global networking and fostering international connections, frequently attending major tech and finance conferences such as GITEX GLOBAL, ADFW, and Coinfest. Nao actively supports initiatives that connect Japan and the Middle East through culture and creativity.

As of 2025, she has relocated to Dubai to serve as a direct operational base for her cross-continental business activities.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Japan-MENA Bridge
Her core mission is enabling Japanese and Asian companies to enter and scale in the UAE, providing market entry support and strategic partnerships.
Web3 & Fintech
Focuses heavily on high-growth sectors like fintech, Web3, and digital assets, facilitating corporate ventures between Japan and the Middle East in these industries.
MENA Market Entry
Offers end-to-end support for companies expanding into the region, including business setup, licensing, recruitment, and marketing.

Media Appearances

Nao has no verified media appearances

Work History

Founder & CEO at SpiceBee Consulting
Director at MAYFAIR TOKYO
7-2019
Founder /CEO at eve.N Co., Ltd
Marketing Director at Cielo
1-2024
CEO Office / Head of People at 株式会社BLOCKSMITH&Co.

Education

Business from University at Buffalo
Business from Konan University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Dubai, Dubai, United Arab Emirates Job Level : Leadership Designation : Founder & CEO at SpiceBee Consulting
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Insights For Selling To Nao Selena

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nao Selena is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nao Selena

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nao Selena move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nao Selena take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nao Selena

Personality Compatibility


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