Nastassja Parker ☁️

Enigma
DISC Type : cdi

Manager, Events & Hospitality at Salesforce

Atlanta, Georgia, United States

Overview

Nastassja Parker is an accomplished event strategist with over a decade of experience at major brands like Salesforce and The Coca-Cola Company. As Manager of Events & Hospitality, she leads high-impact programs and five-star experiences. She is a graduate of Hampton University and is Dare to Lead trained.

Outside of her professional role, Nastassja is deeply committed to community service. She serves on the Board of Directors for Girls Inc. of Greater Atlanta, an organization dedicated to empowering young women. She has also held a leadership position as the Events Chair for BOLDforce ATL.

She is passionate about creating the next generation of women leaders through mentorship and community involvement.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Youth Empowerment
Serves on the Board of Directors for Girls Inc. of Greater Atlanta, an organization that inspires girls to be "strong, smart, and bold. "
High-Impact Events
Leads strategy and execution for major corporate events at Salesforce, and previously managed hospitality for global events like the Super Bowl and Olympics at The Coca-Cola Company.
Community Engagement
Actively gives back through board service and has served as the Events Chair for BOLDforce ATL, Salesforce's Black Organization for Leadership and Development.

Media Appearances

Nastassja Parker - Manager, Events & Hospitality at Salesforce. Featured in The Org

See Now

Work History

12-2025
Manager, Events & Hospitality at Salesforce
10-2022 - 1-2026
Associate Event Manager at Salesforce
7-2021 - 10-2022
Senior Event Planner at The Gathering Spot
9-2016 - 7-2021
Event Planner, Global Meeting & Events at The Coca-Cola Company
1-2013 - 9-2016
National Account Coordinator at The Coca-Cola Company

Education

2003 - 2007
Bachelor of Science (BS) from Hampton University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Manager, Events & Hospitality at Salesforce
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Insights For Selling To Nastassja

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nastassja is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nastassja

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nastassja move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nastassja take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nastassja

Personality Compatibility


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