Nat Baca

Energizer
DISC Type : I

Director of Engineering, Core Experiences at Wikimedia Foundation

Albuquerque, New Mexico, United States

Overview

Nat Baca is a Director of Engineering at the Wikimedia Foundation, leading teams responsible for core user experiences on Wikipedia. His background spans iOS, full-stack web, and even C-based system daemons, with previous roles at Apple, Spotify, and the United States Digital Service. He holds a B. A. S. from Stanford University.

Outside of his day job, Nat founded the Albuquerque chapter of Nerd Nite, a monthly lecture series held in a bar. He has studied Mandarin Chinese since kindergarten, co-edited a travel guide to Beijing, speaks numerous languages, and lives in Albuquerque with his wife, Eileen, where they enjoy flying drones and growing plants.

He once won a karaoke competition in a supermarket in Xian, China, for a duet with an 80-year-old grandmother.

Personality Overview

Imaginative

Informal

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Engineering Leadership
Leads multiple engineering teams and managers at the Wikimedia Foundation, focusing on continuous improvement and delivering core reader and contributor experiences.
Open Knowledge
Works for the nonprofit behind Wikipedia and gives public talks about the project's inner workings, advocating for its mission of free access to information.
Community Building
Founded the Albuquerque chapter of Nerd Nite to provide a platform for people to share eccentric passions and expand the local definition of "nerd. "

Media Appearances

Nat has no verified media appearances

Work History

4-2025
Director of Engineering, Core Experiences at Wikimedia Foundation
8-2024 - 4-2025
Director of Engineering, Reading Experiences at Wikimedia Foundation
4-2022 - 8-2024
Senior Engineering Manager at Wikimedia Foundation
1-2024
Founder, ABQ Chapter at Nerd Nite
10-2020 - 3-2022
Digital Services Expert at United States Digital Service

Education

2006 - 2010
B.A.S. from Stanford University
2010 - 2010
Modern Chinese History from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 8 Location : Albuquerque, New Mexico, United States Job Level : Mid-senior Designation : Director of Engineering, Core Experiences at Wikimedia Foundation
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Insights For Selling To Nat

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nat is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Nat

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Nat move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Nat take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Nat

Personality Compatibility


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