Ray Grasso

Energizer
DISC Type : I

Head of Engineering at Envato

Perth, Western Australia, Australia

Overview

Ray Grasso is the Head of Engineering at Envato, leading a team of approximately 130 people across multiple countries. With a Bachelor of Engineering from The University of Queensland, he has over two decades of experience blending technology and product strategy. Colleagues have described him as a "profoundly positive force" and a strong "technical leader. "

Outside of his primary role, Ray is a Non-Executive Director at the Envato Foundation, which is dedicated to creating opportunities for Aboriginal and Torres Strait Islander people. He has also been involved in initiatives aimed at increasing the representation of women in the technology industry.

For the last nine years, Ray has worked as a full-time remote manager of globally distributed teams.

Personality Overview

Believer

Informal

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Engineering Leadership
Leads a large, multi-national engineering organization and shares insights on topics like psychological safety, strategic hiring, and creating focus for teams.
Remote Team Management
Has over nine years of experience managing fully remote, globally distributed engineering teams, making it a core part of his operational expertise.
Indigenous Opportunity
Serves as a Non-Executive Director on the board of the Envato Foundation, which focuses on opportunity creation for Aboriginal and Torres Strait Islander people.

Media Appearances

Ray has no verified media appearances

Work History

1-2024
Head of Engineering at Envato
2-2023 - 1-2024
Head of Technology at Envato
7-2020 - 2-2023
Engineering Director at Envato
3-2025
Non Executive Director at Envato Foundation
8-2010 - 4-2016
Lead Consultant at ThoughtWorks

Education

1996 - 1999
BEng from The University of Queensland

More Information

Social Presence :

Prographics :

Exp : 18 Location : Perth, Western Australia, Australia Job Level : Mid-senior Designation : Head of Engineering at Envato
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Ray

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Ray take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Ray

Personality Compatibility


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