Natália Rondini de Moraes Cordeiro

Sharpshooter
DISC Type : DC

Buyer II | Camicado at Lojas Renner S.A.

Santo André, São Paulo, Brazil

Overview

Natália Rondini de Moraes Cordeiro is a senior fashion buyer with extensive experience since 2010 at major retailers like Lojas Renner, AMARO, and Riachuelo. Holding an MBA, colleagues describe her as competent, dedicated, and collaborative, skilled in managing product categories and negotiating with national and imported suppliers.

She has a keen interest in the evolution of the fashion industry, holding certifications in fashion business innovation and art history. Natália actively follows trends and initiatives within the denim and jeanswear sector, seeking out valuable industry insights.

Peers consider her a go-to expert for her deep understanding of purchasing systems and advanced Excel skills.

Personality Overview

Thorough Evaluator

Fast But Analytical

Rigorous & Demanding

They are very proud of what they do.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Fashion Retail
Has over a decade of experience in product and purchasing roles for major Brazilian fashion retailers, including Lojas Renner S. A. and AMARO.
Supplier Negotiation
Focuses on intelligent negotiations with both national and imported suppliers to secure desirable products with healthy markups.
Jeanswear Sector
Shows a strong professional interest in the jeanswear market, attending events and following insights from industry leaders like Denim City São Paulo.

Media Appearances

Natália has no verified media appearances

Work History

7-2025
Buyer II | Camicado at Lojas Renner S.A.
3-2024 - 7-2025
Buyer - Product Developer Senior at AMARO
11-2022 - 3-2024
Buyer – Product Developer Pleno at AMARO
3-2022 - 8-2022
Comprador E-commerce at Lojas Riachuelo
3-2018 - 3-2022
Analista de produto at Lojas Riachuelo

Education

2014 - 2015
Master of Business Administration (MBA) from Universidade Anhembi Morumbi
2017 - 2018
Ensino de Inglês como Segundo Idioma from Times Idiomas

More Information

Social Presence :

Prographics :

Exp : 13 Location : Santo André, São Paulo, Brazil Job Level : N/A Designation : Buyer II | Camicado at Lojas Renner S.A.
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Insights For Selling To Natália

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natália is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Natália

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Natália move?

  • They can take decisions very fast if you manage to convince them.
  • Can Natália take some risk or not?

  • The risks don’t matter much to them.

You And Natália

Personality Compatibility


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