Natalia Hultner

Questioner
DISC Type : c

Board Observer at Voyado

Sweden

Overview

Natalia Hultner is an Investment Associate at Verdane, focusing on software investments. Her background includes investment banking at Morgan Stanley, where she worked on both the Nordic Coverage and EMEA M&A Execution teams. She holds a Bachelor of Science in Retail Management from the Stockholm School of Economics.

Natalia has a keen interest in academic research, having co-authored a paper on measuring the female impact on Swedish business. She also holds advanced proficiency certifications in both Spanish and English, indicating a passion for languages and cross-cultural communication.

Unique fact: Natalia co-authored a university paper titled "The Gender Impact Gap" to quantitatively measure female influence in business.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Software Investing
Her primary focus at Verdane involves sourcing new investments and managing existing holdings within the software sector.
Mergers & Acquisitions
Gained direct experience working on the M&A Execution team for EMEA at Morgan Stanley in London.
Gender Impact
Co-authored a paper at the Stockholm School of Economics on introducing a quantitative gender indicator for Swedish business.

Media Appearances

Natalia has no verified media appearances

Work History

7-2025
Board Observer at Voyado
4-2024
Investment Associate at Verdane
8-2023 - 4-2024
Investment Banking Associate at Morgan Stanley
11-2022 - 8-2023
Investment Banking Analyst at Morgan Stanley
7-2021 - 11-2022
Investment Banking Analyst at Morgan Stanley

Education

2017 - 2021
Education details unavailable from Stockholm School of Economics
2013 - 2016
Upper Secondary School from Viktor Rydbergs Gymnasium

More Information

Social Presence :

Prographics :

Exp : 8 Location : Sweden Job Level : N/A Designation : Board Observer at Voyado
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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Natalia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Natalia take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Natalia

Personality Compatibility


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