Natalia Krylova

Inspirer
DISC Type : di

Director of Engineering at Wallapop

Greater Barcelona Metropolitan Area, Spain

Overview

Natalia is an engineering leader with over a decade of experience at companies like Wallapop, Glovo, and Uproad, specializing in organizational design and transforming strategy into execution. Colleagues describe her as a self-motivated, creative, and highly organized professional. She holds a Masters Degree from Taras Shevchenko National University of Kyiv.

She is deeply invested in the human dynamics of teamwork and leadership, currently training in Organization and Relationship Systems Coaching (ORSC). Her recent focus has been on exploring how this coaching model can improve team collaboration and overcome resistance to change in organizational systems.

Unique fact: Natalia is actively seeking test clients for ORSC-based coaching sessions to help leaders and teams experiment with new ways of collaborating.

Personality Overview

Fast Adopter

Generous

Charming & Persuasive

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Organizational Design
Her professional focus involves designing and transforming organizations, a skill supported by a specific certification in the subject.
Engineering Leadership
She has over 10 years of experience leading product and platform engineering teams and often posts about leadership challenges and solutions.
Systems Coaching (ORSC)
She is currently in training for Organization and Relationship Systems Coaching, which she is passionate about and actively applying.

Media Appearances

Natalia has no verified media appearances

Work History

1-2024
Director of Engineering at Wallapop
6-2022 - 12-2023
Senior Engineering Manager at Glovo
10-2021 - 6-2022
Engineering Program Manager at Engineering Strategy and Operations at Glovo
3-2021 - 10-2021
Managing Director (Engineering, Operations, Support) at Uproad
8-2020 - 3-2021
Technical Program Manager at Uproad

Education

2010 - 2012
Master’s Degree from Taras Shevchenko National University of Kyiv
2006 - 2010
Bachelor’s Degree from Taras Shevchenko National University of Kyiv

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Director of Engineering at Wallapop
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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Natalia

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Natalia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Natalia

Personality Compatibility


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