Seth Hicks

Observer
DISC Type : ci

Managing Director at Westpak Group Ltd

Reino Unido

Overview

Seth Hicks is the Managing Director of Westpak Group Ltd, a family-run business where he has worked for nearly 20 years. He is responsible for the companys overall vision, leading major investments in infrastructure and driving a customer-centric approach to packaging for major UK grocery and foodservice brands.

He champions specific product innovations, such as the award-winning "HeatWave™" liner, a technology designed to keep takeaway pizzas hotter for longer.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Packaging Innovation
Heavily promotes his company's latest developments, including tamper-evident delivery bags ("StikLok") and the award-winning "HeatWave" pizza box liner.
Sustainable Packaging
Quoted on driving long-term sustainability enhancements by developing commercially viable paper-based alternatives to plastic punnets for the grocery industry.
Foodservice Solutions
Focuses on solving challenges for foodservice clients, such as creating packaging to prevent food contamination and tampering in the takeaway and delivery markets.

Media Appearances

Seth has no verified media appearances

Work History

4-2018
Managing Director at Westpak Group Ltd
5-2013 - 4-2018
Sales & Marketing Manager at Westpak Group Ltd
10-2019
Managing Director at EXTRASAN
1-2010 - 5-2013
Business Development at WFP Group
1-2005 - 1-2010
Sales Representative at WFP Group

Education

Education details unavailable from OneSchool Global Europe

More Information

Social Presence :

Prographics :

Exp : 20 Location : Reino Unido Job Level : Mid-senior Designation : Managing Director at Westpak Group Ltd
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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Seth

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Seth move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Seth take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Seth

Personality Compatibility


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