Natalia Mendoza Castro in

Natalia Mendoza Castro

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Nestlé at Full-time
📍 Colombia

Natalia Mendoza Castro is a Digital Marketing & eCommerce Sr Manager for the Americas Region at Nestlé. She is an expert in digital transformation, focusing on developing disruptive digital models and strategies for global brands at both Nestlé and Unilever. She holds an MBA and multiple marketing certifications.

She is certified as an Enterprise Design Thinking Practitioner by IBM, showcasing her interest in innovative, user-centric problem-solving methodologies.

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Experience
5 Years
Current Role
Nestlé
Location
Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Natalia cares about

Digital Transformation
Passionate about developing and executing digital transformation strategies that connect a company’s strategic objectives with new digital capabilities.
eCommerce Strategy
Leads the global digital marketing and eCommerce communications strategy for major Nestlé brands across Europe, LATAM, ASEAN, and North America.
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Career

Work history

Nestlé
Full-time
6-2018 - 1-2021
Digital Marketing Services Lead/IT Business Partner for Marketing & Ecommerce
Unilever
IBM iX
Full-time
6-2012 - 6-2014
Strategy and Transformation Consultant
IBM
1-2012 - 6-2012
Business Partners Operations Intern
IBM Colombia
In the press

Media appearances

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Education
2011 - 2012
Master of Business Administration (MBA)
Foro Europeo Escuela de Negocios de Navarra
1-2020 - 6-2021
Master of Digital Marketing and eCommerce_Cum Laude
ENEB - Escuela de Negocios Europea de Barcelona
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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