Natalia S.

Evaluator
DISC Type : DSC

Manager Sales Competency Enablement EMEA (Consumer & Commercial) at The Goodyear Tire & Rubber Company

Milan, Lombardy, Italy

Overview

Natalia is a data-driven sales enablement leader with over 20 years of experience, currently managing Sales Competency for EMEA at Goodyear. An MBA graduate from MIP Politecnico di Milano, she focuses on executing enablement strategies and driving sales technology innovation. Colleagues describe her as strategic, data-oriented, and a leader who fosters collaboration.

Outside of work, Natalia is committed to personal and professional development, demonstrated by her six years of active participation in Toastmasters International, where she has won awards for her evaluation skills. She also uses her platform to raise awareness for humanitarian causes, particularly those affecting her home country of Brazil.

Interesting fact: She is a recipient of the "1st Place MIP4Women Scholarship - Women in Leadership, " recognizing her leadership potential early in her MBA journey.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sales Enablement Strategy
Her career is centered on defining and executing enablement strategies to improve sales readiness, team performance, and accelerate onboarding at companies like Goodyear and Storyblok.
Data-Driven Sales
Her professional summary and recommendations highlight her focus on using data-driven insights to inform strategy and her reputation for being highly analytical and professional.
Public Speaking
She is a dedicated member of Toastmasters International for over six years, where she has been recognized with a "Best Speech Evaluator" award, showing a passion for communication.

Media Appearances

Natalia has no verified media appearances

Work History

8-2025
Manager Sales Competency Enablement EMEA (Consumer & Commercial) at The Goodyear Tire & Rubber Company
9-2023 - 7-2025
Global Sales Enablement Team Manager at Storyblok
4-2022 - 9-2023
Sales Enablement Team Manager at Storyblok
5-2021 - 12-2021
Sales Strategy and Enablement - MBA Project at MotorK
12-2019 - 3-2021
Commercial Sales Manager at Pix Force

Education

International MBA degree from MIP Politecnico di Milano
Bachelor's degree in Business Administration from Universidade São Judas Tadeu

More Information

Social Presence :

Prographics :

Exp : 5 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Manager Sales Competency Enablement EMEA (Consumer & Commercial) at The Goodyear Tire & Rubber Company

Interested in

Art

Luthier

Entertainment

Luthier

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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Natalia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Natalia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Natalia

Personality Compatibility


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