Natalia Serna Grajales

Inquirer
DISC Type : cd

VP Relacionamiento con el Cliente at Tuya S.A

Colombia

Overview

Natalia Serna Grajales is the VP of Customer Relations at Tuya S. A. , with 15 years of experience in strategy, innovation, and sustainability. She has led Tuyas strategic planning, agile transformation, and financial inclusion efforts. She holds a Masters degree from Universidad EAFIT and has completed executive programs at MIT and Wharton.

She is driven by a purpose to inspire and transform companies and individuals through passion, energy, and discipline. Natalia is a firm believer in continuous learning as a foundation for changing realities and is committed to contributing to building a more educated Colombia.

Her personal mission is to be a superpower that motivates, inspires, and positively transforms the people and companies she touches.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Inspirational Leadership
Aims to be a source of passion and energy to motivate teams, referring to her sales team as "captains" who inspire confidence.
Continuous Learning
Recently completed the Advanced Management Program at The Wharton School, believing that never-ending learning provides a true competitive advantage.
Corporate Strategy
Has over six years of experience leading strategy for Tuya, focusing on strategic planning, corporate governance, and agile transformation.

Media Appearances

Natalia has no verified media appearances

Work History

7-2024
VP Relacionamiento con el Cliente at Tuya S.A
1-2021 - 11-2024
VP Asuntos Corporativos (Estrategia, Sostenibilidad, Relacionamiento) at Tuya S.A
10-2018 - 1-2021
Directora de Estrategia y Sostenibilidad at Tuya S.A
4-2015 - 5-2017
Coordinadora de Proyectos at Productos Familia
6-2016 - 7-2016
Docente de Catedra at Universidad de Antioquía

Education

9-2021 - 10-2021
Digital Transformation from Massachusetts Institute of Technology
2018 - 2020
Master's degree from Universidad EAFIT

More Information

Social Presence :

Prographics :

Exp : 13 Location : Colombia Job Level : Senior Designation : VP Relacionamiento con el Cliente at Tuya S.A
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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Natalia

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Natalia take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Natalia

Personality Compatibility


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