Natalia Serna Grajales in

Natalia Serna Grajales

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VP Relacionamiento con el Cliente at Tuya S.A
📍 Colombia

Natalia Serna Grajales is the VP of Customer Relations at Tuya S. A. , with 15 years of experience in strategy, innovation, and sustainability. She has led Tuyas strategic planning, agile transformation, and financial inclusion efforts. She holds a Masters degree from Universidad EAFIT and has completed executive programs at MIT and Wharton.

She is driven by a purpose to inspire and transform companies and individuals through passion, energy, and discipline. Natalia is a firm believer in continuous learning as a foundation for changing realities and is committed to contributing to building a more educated Colombia.

Her personal mission is to be a superpower that motivates, inspires, and positively transforms the people and companies she touches.

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Experience
13 Years
Current Role
VP Relacionamiento con el Cliente
Job Level
Senior
Location
Colombia
Personality Overview

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Decision Approach
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Priorities

Topics Natalia cares about

Inspirational Leadership
Aims to be a source of passion and energy to motivate teams, referring to her sales team as "captains" who inspire confidence.
Continuous Learning
Recently completed the Advanced Management Program at The Wharton School, believing that never-ending learning provides a true competitive advantage.
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Career

Work history

7-2024
VP Relacionamiento con el Cliente
Tuya S.A
1-2021 - 11-2024
VP Asuntos Corporativos (Estrategia, Sostenibilidad, Relacionamiento)
Tuya S.A
10-2018 - 1-2021
Directora de Estrategia y Sostenibilidad
Tuya S.A
4-2015 - 5-2017
Coordinadora de Proyectos
Productos Familia
6-2016 - 7-2016
Docente de Catedra
Universidad de Antioquía
In the press

Media appearances

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Education
9-2021 - 10-2021
Digital Transformation
Massachusetts Institute of Technology
2018 - 2020
Master's degree
Universidad EAFIT
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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