Natalie De Fazio

Inspirer
DISC Type : di

Chief Executive Officer at Pinnacle Live

Chicago, Illinois, United States

Overview

Natalie De Fazio is the CEO of Pinnacle Live, bringing over 20 years of experience as a business strategist and management consultant. She has a passion for audiovisual event technology and a data-driven yet empathetic approach to leadership. She is a graduate of the University of Illinois Urbana-Champaign.

Outside of work, Natalie prioritizes time with her family, taking trips to places like Montana to hike and explore. She is a proponent of women in leadership, attending and sponsoring summits for female executives. She also enjoys bonding with her team at informal events like Chicago Cubs games at Wrigley Field.

Peers describe her leadership style as empathetic, visionary, and strategic, noting her ability to build companies from the ground up.

Personality Overview

Decisive

Confident & Optimistic

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Live Event Technology
Her career is dedicated to creating memorable event experiences through impactful audiovisual solutions and transforming the hospitality and live events space.
Women in Hospitality
She actively supports and sponsors events like the Women Leading Travel & Hospitality Summit to empower and connect with other female industry leaders.
Empathetic Leadership
Described by colleagues as an empathetic leader, she focuses on a people-first culture and believes strong teams are built both in and out of the office.

Media Appearances

Natalie has no verified media appearances

Work History

6-2025
Chief Executive Officer at Pinnacle Live
4-2023 - 6-2025
President at Pinnacle Live
9-2021 - 4-2023
Executive Vice President at Pinnacle Live
4-2021 - 2-2022
Independent Business Consultant at Freelance
2-2018 - 4-2021
VP Corporate Strategy at Freeman Company

Education

1998 - 2002
Bachelor of Science (BS) from University of Illinois Urbana-Champaign
1998 - 2002
Bachelor of Science Degree in Finance from University of Illinois at Urbana-Champaign - College of Commerce and Business Administration

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Chief Executive Officer at Pinnacle Live
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Natalie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Natalie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Natalie

Personality Compatibility


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