Founder & Creative Director | The Fashion AIgency at The Fashion Aigency
📍 Los Angeles, California, United States
Natalie de Groot is the founder and Creative Director of The Fashion AIgency, leveraging over 20 years of industry experience to merge high fashion with artificial intelligence. A graduate of FIDM, she pioneers AI-powered design to create original, market-ready concepts, helping brands innovate more sustainably.
Interesting fact: Natalie was named one of the "Top 100 AI Creators" on LinkedIn.
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Experience
11 Years
Current Role
Founder & Creative Director | The Fashion AIgency
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview
How Natalie shows up
ROI Driven
Precise
Objective Thinker
They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.
Priorities
Topics Natalie cares about
AI in Fashion
As a pioneer in the field, she founded her agency to blend deep industry expertise with cutting-edge AI, transforming concepts into powerful visual inspiration for brands.
Future of Design
Passionate about redefining traditional fashion norms by integrating advanced technology to offer a smarter, more efficient way to bring ideas to life.
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Career
Work history
4-2025
Founder & Creative Director | The Fashion AIgency
The Fashion Aigency
7-2020
Digital Fashion Designer
https://nataliedegroot.com
12-2016 - 4-2019
Design Director
Tart Collections
3-2016 - 12-2018
Head Designer
Planet Blue
9-2013 - 3-2016
Creative Director
Nat+J
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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