Natalie De Groot

Critic
DISC Type : C

Founder & Creative Director | The Fashion AIgency at The Fashion Aigency

Los Angeles, California, United States

Overview

Natalie de Groot is the founder and Creative Director of The Fashion AIgency, leveraging over 20 years of industry experience to merge high fashion with artificial intelligence. A graduate of FIDM, she pioneers AI-powered design to create original, market-ready concepts, helping brands innovate more sustainably.



Interesting fact: Natalie was named one of the "Top 100 AI Creators" on LinkedIn.

Personality Overview

ROI Driven

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

AI in Fashion
As a pioneer in the field, she founded her agency to blend deep industry expertise with cutting-edge AI, transforming concepts into powerful visual inspiration for brands.
Future of Design
Passionate about redefining traditional fashion norms by integrating advanced technology to offer a smarter, more efficient way to bring ideas to life.
Sustainable Innovation
Advocates for using AI to create high-impact designs while minimizing environmental impact by reducing the need for costly and wasteful physical samples.

Media Appearances

Natalie has no verified media appearances

Work History

4-2025
Founder & Creative Director | The Fashion AIgency at The Fashion Aigency
7-2020
Digital Fashion Designer at https://nataliedegroot.com
12-2016 - 4-2019
Design Director at Tart Collections
3-2016 - 12-2018
Head Designer at Planet Blue
9-2013 - 3-2016
Creative Director at Nat+J

Education

Fashion/Apparel Design from FIDM

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles, California, United States Job Level : Leadership Designation : Founder & Creative Director | The Fashion AIgency at The Fashion Aigency
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Natalie

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Natalie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Natalie

Personality Compatibility


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