Natalie Lockhart in

Natalie Lockhart

Login to view DISC.
Group Vice President - Strategy, Customer Insights and Digital Experience at Sally Beauty
📍 Dallas, Texas, United States

Natalie Lockhart is the Group Vice President of Strategy, Customer Insights & Digital Experience at Sally Beauty, where she leads customer-centric transformation and eCommerce. A data-driven leader with an MBA from SMU Cox School of Business, she has extensive experience in omnichannel growth and strategy execution at Neiman Marcus Group and JCPenney.

She successfully led the turnaround of JCPenneys $400M salon business, delivering 13 consecutive quarters of growth after nearly a decade of decline.

Read the full overview →
Experience
24 Years
Current Role
Group Vice President - Strategy, Customer Insights and Digital Experience
Job Level
Senior
Location
Dallas, Texas, United States
Personality Overview

How Natalie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Natalie cares about

Omnichannel Strategy
Her current focus is enhancing customer accessibility through technology, recently launching same-day delivery partnerships with Instacart and Uber Eats.
Customer-Centric Tech
Stated her primary technology goals are personalization, on-site search, and app updates, and she values simplicity and transparency in technology partners.
+5 more topics Login to view topics
Career

Work history

6-2023
Group Vice President - Strategy, Customer Insights and Digital Experience
Sally Beauty
10-2020 - 9-2022
Senior Vice President - Strategy & Growth Execution
Neiman Marcus Group
10-2019 - 9-2020
Vice President Transformation
Neiman Marcus Group
2-2019 - 10-2019
Vice President - Soft Home
JCPenney
8-2015 - 2-2019
Vice President - Salon
JCPenney
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Business Administration - MBA
SMU Cox School of Business
Bachelor's degree
Tulane University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Sally Beauty Employees

Explore more public profiles from related professionals.

Elizabeth Sharp Mazzone
Elizabeth Sharp Mazzone
Senior Director, Head of Marketing - Beauty Systems Group
Sally Beauty
 Naomi(Zhonglu) Liu
Naomi(Zhonglu) Liu
Senior Manager, Integrated Marketing
Sally Beauty
 Denecah Nickerson, MBA
Denecah Nickerson, MBA
Senior Brand Manager
Sally Beauty
 Danielle Douglas
Danielle Douglas
Senior Project Manager Store Opening and Testing
Sally Beauty

More profiles

Discover additional public profiles from our index.

John Schultz, CAI, AMM
John Schultz, CAI, AMM
Chief Marketing and Technology Officer
Grafe Auction Co
 Dana White
Dana White
Senior Manager - Systems Engineering
Charles Schwab
 Kyle Fillmore
Kyle Fillmore
Vice President, Pricing and Analytics
Oldcastle BuildingEnvelope
 Ho Sang (Andy) Lee
Ho Sang (Andy) Lee
Director, Customer Support
Absolute Security
Unlock the full playbookSee exactly how to sell to Natalie. Free, 10 seconds.