Natalie Lockhart in

Natalie Lockhart

Enigma · DISC type idc
Group Vice President - Strategy, Customer Insights and Digital Experience at Sally Beauty
📍 Dallas, Texas, United States

Natalie Lockhart is the Group Vice President of Strategy, Customer Insights & Digital Experience at Sally Beauty, where she leads customer-centric transformation and eCommerce. A data-driven leader with an MBA from SMU Cox School of Business, she has extensive experience in omnichannel growth and strategy execution at Neiman Marcus Group and JCPenney.

She successfully led the turnaround of JCPenneys $400M salon business, delivering 13 consecutive quarters of growth after nearly a decade of decline.

Read the full overview →
Experience
24 Years
Current Role
Group Vice President - Strategy, Customer Insights and Digital Experience
Job Level
Senior
Location
Dallas, Texas, United States
Personality Overview

How Natalie shows up

Friendly Yet Blunt
Hard To Convince
Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Natalie cares about

Omnichannel Strategy
Her current focus is enhancing customer accessibility through technology, recently launching same-day delivery partnerships with Instacart and Uber Eats.
Customer-Centric Tech
Stated her primary technology goals are personalization, on-site search, and app updates, and she values simplicity and transparency in technology partners.
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Career

Work history

6-2023
Group Vice President - Strategy, Customer Insights and Digital Experience
Sally Beauty
10-2020 - 9-2022
Senior Vice President - Strategy & Growth Execution
Neiman Marcus Group
10-2019 - 9-2020
Vice President Transformation
Neiman Marcus Group
2-2019 - 10-2019
Vice President - Soft Home
JCPenney
8-2015 - 2-2019
Vice President - Salon
JCPenney
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Business Administration - MBA
SMU Cox School of Business
Bachelor's degree
Tulane University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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