Natalie Lockhart

Enigma
DISC Type : idc

Group Vice President - Strategy, Customer Insights and Digital Experience at Sally Beauty

Dallas, Texas, United States

Overview

Natalie Lockhart is the Group Vice President of Strategy, Customer Insights & Digital Experience at Sally Beauty, where she leads customer-centric transformation and eCommerce. A data-driven leader with an MBA from SMU Cox School of Business, she has extensive experience in omnichannel growth and strategy execution at Neiman Marcus Group and JCPenney.

She successfully led the turnaround of JCPenneys $400M salon business, delivering 13 consecutive quarters of growth after nearly a decade of decline.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Omnichannel Strategy
Her current focus is enhancing customer accessibility through technology, recently launching same-day delivery partnerships with Instacart and Uber Eats.
Customer-Centric Tech
Stated her primary technology goals are personalization, on-site search, and app updates, and she values simplicity and transparency in technology partners.
Retail Turnarounds
Has a proven track record of reviving and growing large-scale business units, most notably driving significant growth in JCPenney's salon division.

Media Appearances

Natalie has no verified media appearances

Work History

6-2023
Group Vice President - Strategy, Customer Insights and Digital Experience at Sally Beauty
10-2020 - 9-2022
Senior Vice President - Strategy & Growth Execution at Neiman Marcus Group
10-2019 - 9-2020
Vice President Transformation at Neiman Marcus Group
2-2019 - 10-2019
Vice President - Soft Home at JCPenney
8-2015 - 2-2019
Vice President - Salon at JCPenney

Education

Master of Business Administration - MBA from SMU Cox School of Business
Bachelor's degree from Tulane University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Dallas, Texas, United States Job Level : Senior Designation : Group Vice President - Strategy, Customer Insights and Digital Experience at Sally Beauty
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Natalie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Natalie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Natalie

Personality Compatibility


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