Natalie Pike

Inspirer
DISC Type : di

Senior Marketing Coordinator at Higley Construction

Greater Cleveland, United States

Overview

Natalie is a marketing professional with deep expertise in the architecture and construction industries. She has a history of leading key marketing initiatives, from developing brand standards to executing comprehensive content strategies. She earned her Bachelor of Arts from Butler University.

She once initiated, developed, and executed a firms first-ever comprehensive content marketing strategy, which included ghostwriting articles for leadership to enhance their thought leadership presence.

Personality Overview

Decisive

Charming & Persuasive

Generous

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AEC Industry Marketing
Her career has been focused on marketing for architecture, engineering, and construction firms like Higley Construction, Perspectus Architecture, and PCScompanies.
Brand Strategy
She led initiatives to ensure consistent brand standards across all platforms and developed educational materials to resolve misuse at a previous company.
Content Marketing
At a past architectural firm, she developed the first content marketing strategy from scratch, which included ghostwriting blog posts for company leadership.

Media Appearances

Natalie has no verified media appearances

Work History

2-2026
Senior Marketing Coordinator at Higley Construction
4-2024 - 1-2026
Marketing Manager at Next Generation Construction LLC
5-2020 - 9-2023
Marketing Communications Specialist / Marketing Coordinator at PCScompanies
5-2018 - 11-2019
Communications Associate at Perspectus Architecture
11-2016 - 11-2017
Marketing Coordinator at Innovative Global Vision, Inc

Education

2011 - 2015
Bachelor of Arts (B.A.) from Butler University
2014 - 2014
Communication and Media Studies from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Cleveland, United States Job Level : Junior Designation : Senior Marketing Coordinator at Higley Construction
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Natalie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Natalie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Natalie

Personality Compatibility


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