Michelle Atkinson

Evaluator
DISC Type : scd

Member Board of Trustees at Youth Focus: North East

Newcastle Upon Tyne, England, United Kingdom

Overview

Michelle is an award-winning communications professional with extensive experience in internal communications at Durham University. A CIPR Fellow and tutor, she holds a CAM Diploma in Public Relations and actively contributes to the field as the CIPR North East Committee Secretary and a dissertation supervisor at Newcastle University, showcasing her expertise across various sectors.

She is a passionate advocate for lifelong learning and community development. This is highlighted by her dedicated work as a Member of the Board of Trustees for Youth Focus: North East, a charity she feels honored to support, frequently praising the life-changing work of its youth workers.

Unique fact: Michelle is a Fellow of the Chartered Institute of Public Relations (CIPR), a prestigious honor recognizing significant contribution to the PR industry.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Internal Communications
Her current role as Communications and Engagement Manager (Internal) at Durham University and posts about the importance of supporting line managers show a professional focus in this area.
Youth Development
Serves as a Trustee for the youth charity Youth Focus: North East, expressing pride and honor in supporting programs that make a life-changing difference for young people.
Lifelong Learning
Identifies as an "Advocate of lifelong learning" and demonstrates this through her roles as a CIPR tutor and a postgraduate dissertation supervisor for MA students.

Media Appearances

Our Team - Youth Focus: North East. Featured in Youth Focus: North East (official website)

See Now

Work History

10-2023
Member Board of Trustees at Youth Focus: North East
4-2022
Dissertation Supervisor for MA PR and Media Students at Newcastle University
1-2022
Secretary at CIPR North East
1-2022
Communications and Engagement Manager (Internal) at Durham University
1-2022
CIPR Tutor at nesma

Education

Education details unavailable from Business Studies degree specialising in marketing
Education details unavailable from CAM Certificate in Communications Studies

More Information

Social Presence :

Prographics :

Exp : 34 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Middle Designation : Member Board of Trustees at Youth Focus: North East
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Michelle

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Michelle take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Michelle

Personality Compatibility


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