Nataliya Moysyn

Doer
DISC Type : ds

Partner at Sun Commerce Group

Lviv, Lviv, Ukraine

Overview

Nataliya Moysyn is the Chief Strategy Officer at Linkup ST, where she specializes in go-to-market strategy and growth for digital products. Her leadership supports a company that has launched over 160 products across 25 countries. She holds a Masters degree from Lviv University of Trade and Economics.

Based on her shared content, Nataliya is passionate about understanding the users perspective in digital design. She frequently explores topics like the psychology of user experience, conversion optimization, and how emotional design principles can create more engaging products, such as in a Ferrari website redesign case study.

She is also a Partner at Sun Commerce Group, showing a distinct professional interest in the development and financing of solar energy projects.

Personality Overview

Fast-paced

Results Focused

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Go-to-Market Strategy
Her professional title and focus are centered on creating effective market positioning and launch strategies for new digital products.
User Experience
She consistently shares content about UX design, user psychology, and conversion optimization, indicating it's a core professional interest.
Emotional Design
She has highlighted her company's work on using emotional design as a core approach, demonstrating a belief in its power to connect with users.

Media Appearances

Nataliya has no verified media appearances

Work History

9-2025 - 1-2026
Partner at Sun Commerce Group
9-2023
Chief Strategy Officer at Linkup ST

Education

2004 - 2009
master's degree from Lviv University of Trade and Economics

More Information

Social Presence :

Prographics :

Exp : 2 Location : Lviv, Lviv, Ukraine Job Level : Leadership Designation : Partner at Sun Commerce Group
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Insights For Selling To Nataliya

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nataliya is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nataliya

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nataliya move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nataliya take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nataliya

Personality Compatibility


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