Natasha Bowes

Critic
DISC Type : C

CEO & Founder at Biotiful Gut Health

United Kingdom

Overview

Natasha Bowes is the founder of Biotiful Gut Health, the UKs leading kefir brand. A finance veteran with experience at Barclays and KPMG, she holds an MSc from Lomonosov Moscow State University and ACCA/CISI certifications. She successfully created the gut health category in the UK, leading to a major acquisition.

Originally from Moscow, Natasha was inspired to start her business after the birth of her daughter, wanting to bring the healthy kefir of her childhood to the UK. Passionate about natural wellness, she finds joy in creating products with purpose and values human connection as a treasure in life.

Unique fact: Natasha is a former competitive figure skater who competed internationally for the Russian junior national team.

Personality Overview

Critic

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Gut Health
Founded the UK's leading gut health brand based on kefir, a cultured milk drink from her Russian childhood, to make natural wellness accessible to all.
FMCG Entrepreneurship
Left a successful career in finance to build a new consumer category from her kitchen, growing it into a market leader over 13 years.
Natural Foods
Her brand's mission is to upgrade dairy with better nutrition and taste, using high-quality British milk, authentic recipes, and no artificial ingredients.

Media Appearances

A day in the life of Biotiful Gut Health CEO Natasha Bowes. Featured in Food Manufacture

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CEO Natasha Bowes spoke on Times Radio about Biotiful Dairy. Featured in Facebook (Biotiful Gut Health)

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Work History

3-2012
CEO & Founder at Biotiful Gut Health
1-2008 - 3-2012
Co-Founder at Bowes Consultancy Ltd
12-2004 - 12-2007
Investment Director at Barclays Group, Barclays Capital
1-1997 - 11-2004
Associate Director at KPMG Corporate Finance

Education

MSc Hons (Fin) from Lomonosov Moscow State University (MSU)

More Information

Social Presence :

Prographics :

Exp : 28 Location : United Kingdom Job Level : Leadership Designation : CEO & Founder at Biotiful Gut Health
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Insights For Selling To Natasha

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natasha is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Natasha

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Natasha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Natasha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Natasha

Personality Compatibility


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