Natasha Lala in

Natasha Lala

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VP & Chief Product Officer, Digital Banking at EQ Bank | Equitable Bank
📍 Toronto, Ontario, Canada

Natasha is a cross-functional executive with extensive experience leading growth strategies in the financial services sector, including payments, lending, and analytics. A University of Toronto engineering graduate, she excels at bridging the gap between technology and business teams. Colleagues note her ability to solve complex problems and drive projects forward.

Her current role as COO of Daylight, the first digital banking platform in the U.S. designed for the LGBTQ+ community, reflects a professional and personal commitment to fostering financial inclusion and empowerment.

In a previous role, she achieved 4X revenue growth and a 2X increase in paying clients for a B2B SaaS business in just three years.

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Experience
27 Years
Current Role
VP & Chief Product Officer, Digital Banking
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Natasha shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Natasha cares about

LGBTQ+ Financial Health
As COO of Daylight, a digital banking platform for the LGBTQ+ community, she is focused on building financial products and services that cater to this demographic's unique needs.
Scaling FinTech
Her career has focused on executing growth strategies at various FinTech companies, spanning payments, high-frequency trading, and proprietary lending platforms.
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Career

Work history

5-2025
VP & Chief Product Officer, Digital Banking
EQ Bank | Equitable Bank
12-2023 - 5-2025
General Manager (Vice President), EQ Bank
EQ Bank | Equitable Bank
12-2020 - 9-2023
Chief Operating Officer, Daylight (Acquired by Quadient)
Quadient
1-2018 - 9-2020
Chief Operating Officer
ApplePie Capital
9-2014 - 12-2017
Managing Director (General Manager), Solutions for Business
OANDA
In the press

Media appearances

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Education
1994 - 1998
BASc
University of Toronto
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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