Natasha Potashnik in

Natasha Potashnik

Energizer · DISC type I
VP - Data, Research, and Measurement at Vevo
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
VP - Data, Research, and Measurement
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Natasha shows up

Believer
Informal
Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Priorities

Topics Natasha cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2024
VP - Data, Research, and Measurement
Vevo
3-2024 - 11-2024
VP - Head of Data
Vevo
3-2024 - 8-2024
Advisor, Co-Founder
Superbloom
6-2023 - 2-2024
CTO, Co-Founder
Superbloom
2-2021 - 8-2023
SVP, Partner
Known
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2007 - 2011
BA
Yale University
2011 - 2016
PhD
Columbia University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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