Natasha Santha in

Natasha Santha

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Executive General Manager Transformation - AI, Data, Strategy, Analytics, Energy at RACV
📍 Greater Melbourne Area, Australia

Natasha Santha is the Executive General Manager of Transformation at RACV, where she leads enterprise-wide initiatives in AI, data, strategy, and analytics. She also spearheads Arcline, RACVs retail energy business. Her career combines high-level strategy consulting with a foundation in engineering and commerce from Monash University.

Natasha is passionate about the future of transport and energy. She actively explores and promotes the integration of future technologies, such as advanced air mobility and electric vehicles, to create a more sustainable and efficient ecosystem. She is a frequent speaker on decarbonization and transport innovation.

Unique fact: Natasha leads the dual transformation of RACV through both its cutting-edge AI and data strategy and its retail energy business.

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Experience
25 Years
Current Role
Executive General Manager Transformation - AI, Data, Strategy, Analytics, Energy
Job Level
Senior
Location
Greater Melbourne Area, Australia
Personality Overview

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Priorities

Topics Natasha cares about

Future of Mobility
Publishes and speaks extensively on evolving consumer expectations, EVs, autonomy, and emerging modes of transport like eVTOLs.
AI & Data Transformation
Her current role is centered on leveraging AI, data, and analytics to drive enterprise-wide transformation and meet evolving customer needs at RACV.
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Career

Work history

7-2025
Executive General Manager Transformation - AI, Data, Strategy, Analytics, Energy
RACV
1-2020 - 7-2025
Partner
L.E.K. Consulting
2007 - 2019
Consultant -> Principal
L.E.K. Consulting
2005 - 2007
Project Manager
AGL Energy
2003 - 2005
Engineer
Automation Intelligence
In the press

Media appearances

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Education
2006 - 2008
Master of Business Administration (MBA)
Melbourne Business School
1997 - 2001
Bachelor of Engineering (B.Eng.)
Monash University
1997 - 2001
Bachelor of Commerce (B.Com.)
Monash University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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