Nathalie Larue in

Nathalie Larue

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Première vice-présidente Services aux particuliers et Vie associative at Desjardins
📍 Montreal, Quebec, Canada

Nathalie Larue is the Executive Vice-President of Personal Services and Community Life at Desjardins, where she leads all personal banking activities for the co-operatives 7.7 million members. With over 30 years in finance and an MBA from HEC Montréal, she spearheads the groups digital transformation. Colleagues recognize her as a unifying and strong leader.

Deeply committed to her community, Nathalie serves as the co-chair for the Tel-Aide Montréal campaign, an organization supporting mental health and well-being through active listening services. She has also helped raise over $15 million for organizations that combat poverty and promote education across Canada.

She played a key role in orchestrating a five-year modernization that moved Desjardins from eighth to second place in customer satisfaction rankings among Canadian financial institutions.

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Experience
29 Years
Current Role
Première vice-présidente Services aux particuliers et Vie associative
Location
Montreal, Quebec, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Nathalie cares about

Digital Banking Transformation
She leads Desjardins's digital transformation, focusing on balancing high-tech solutions with a human-centric approach to improve the member experience and financial empowerment.
Member-Centric Strategy
Emphasizes that every transformation is orchestrated around members' financial needs, aiming to build confidence and loyalty by acting in their best interests.
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Career

Work history

5-2023
Première vice-présidente Services aux particuliers et Vie associative
Desjardins
9-2017 - 5-2023
Première vice-présidente Stratégie, Marketing Mouvement et Services aux particuliers
Desjardins
8-2016 - 9-2017
Vice-présidente AccèsD
Desjardins
4-2013 - 8-2016
Vice-Présidente Développement et mise en oeuvre des solutions d'affaires
Desjardins
4-2010 - 4-2013
Vice-présidente, Performance et conseil caisses
Desjardins
In the press

Media appearances

Banking on Innovation – Episode 21: Nathalie Larue, Executive Vice President, Desjardins. Featured in Apple Podcasts
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Nathalie Larue: chez Desjardins, place au numérique. Featured in E‑Premières
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Education
1993 - 1997
MBA
HEC Montréal
1988 - 1991
BComm
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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