Nathalie Larue

Examiner
DISC Type : cs

Première vice-présidente Services aux particuliers et Vie associative at Desjardins

Montreal, Quebec, Canada

Overview

Nathalie Larue is the Executive Vice-President of Personal Services and Community Life at Desjardins, where she leads all personal banking activities for the co-operatives 7.7 million members. With over 30 years in finance and an MBA from HEC Montréal, she spearheads the groups digital transformation. Colleagues recognize her as a unifying and strong leader.

Deeply committed to her community, Nathalie serves as the co-chair for the Tel-Aide Montréal campaign, an organization supporting mental health and well-being through active listening services. She has also helped raise over $15 million for organizations that combat poverty and promote education across Canada.

She played a key role in orchestrating a five-year modernization that moved Desjardins from eighth to second place in customer satisfaction rankings among Canadian financial institutions.

Personality Overview

Status Quo Seeker

Overcautious

Process Oriented

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Digital Banking Transformation
She leads Desjardins's digital transformation, focusing on balancing high-tech solutions with a human-centric approach to improve the member experience and financial empowerment.
Member-Centric Strategy
Emphasizes that every transformation is orchestrated around members' financial needs, aiming to build confidence and loyalty by acting in their best interests.
AI in Finance
Discusses using AI-powered virtual assistants to provide personalized, timely financial advice and improve digital engagement without speculative cross-selling.

Media Appearances

Banking on Innovation – Episode 21: Nathalie Larue, Executive Vice President, Desjardins. Featured in Apple Podcasts

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Nathalie Larue: chez Desjardins, place au numérique. Featured in E‑Premières

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The Human Side of Digital Banking – Insights from Desjardins’ Nathalie Larue. Featured in Personetics

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Work History

5-2023
Première vice-présidente Services aux particuliers et Vie associative at Desjardins
9-2017 - 5-2023
Première vice-présidente Stratégie, Marketing Mouvement et Services aux particuliers at Desjardins
8-2016 - 9-2017
Vice-présidente AccèsD at Desjardins
4-2013 - 8-2016
Vice-Présidente Développement et mise en oeuvre des solutions d'affaires at Desjardins
4-2010 - 4-2013
Vice-présidente, Performance et conseil caisses at Desjardins

Education

1993 - 1997
MBA from HEC Montréal
1988 - 1991
BComm from McGill University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Montreal, Quebec, Canada Job Level : N/A Designation : Première vice-présidente Services aux particuliers et Vie associative at Desjardins
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Insights For Selling To Nathalie

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathalie is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Nathalie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Nathalie move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Nathalie take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Nathalie

Personality Compatibility


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