Nathan Beckwith

Questioner
DISC Type : c

Chief Commercial Officer (CCO) at Fredericia Furniture

Copenhagen, Capital Region of Denmark, Denmark

Overview

Nathan is an international commercial director with 25 years of experience building premium brands in the design industry. As CCO and executive board member at Fredericia Furniture, he focuses on organizational development and excellence. He holds a degree in Business Management from Nottingham Trent University.

Originally from the UK, Nathan has a rich international background, having lived in Tokyo for over six years before recently relocating to Copenhagen with his family. He believes a companys success is measured as much by its culture and people as by its bottom line, and values purposeful design.

He has a deep appreciation for the Japanese market, having launched and managed major Danish design brands in Tokyo.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Danish Modern Design
His entire career has been dedicated to representing iconic Danish design companies, including Fredericia Furniture, Carl Hansen & Søn, and GUBI.
Brand Building
He is an experienced brand builder, having launched showrooms in London and established brand presence for Danish furniture companies in the important Japanese and APAC markets.
Company Culture
He explicitly states his belief that a company's success is deeply connected to the culture and the well-being of its people, not just financial metrics.

Media Appearances

Nathan has no verified media appearances

Work History

5-2024
Chief Commercial Officer (CCO) at Fredericia Furniture
8-2017 - 3-2024
President, Carl Hansen & Son Japan & APAC at Carl Hansen & Søn
7-2015 - 12-2017
Country Manager, UK & Ireland at Carl Hansen & Søn
1-2014 - 7-2015
Country Business Manager at GUBI
8-2010 - 7-2013
Sales & Business Development Director at Tai Ping Carpets

Education

1991 - 1993
Business Management/Administration from Nottingham Trent University
1981 - 1987
Education details unavailable from Hedingham Comprehensive

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Fredericia Furniture
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Insights For Selling To Nathan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nathan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nathan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nathan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Nathan

Personality Compatibility


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