Nathan McCord

Examiner
DISC Type : cs

Senior Product Marketing Manager at Winpak

Greater Chicago Area, United States

Overview

Nathan is a strategic growth leader at Winpak, specializing in building sustainable, commercially powerful flexible packaging strategies. A graduate of Northern Illinois University and the University of South Carolina, he excels at developing go-to-market playbooks. Colleagues recognize him for his strong work ethic and as an outstanding research analyst.

He has a keen interest in professional development and is currently enhancing his skills by taking a B2B Marketing course with Kellogg Executive Education. Nathan is also fascinated by the application of Artificial Intelligence in the business environment, exploring how it can be used to improve efficiency and results.

He has a niche focus on retort packaging, highlighting its growing demand in the wet pet food market.

Personality Overview

Process Oriented

Unexpressive

Overcautious

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Sustainable Packaging
His professional headline states he builds commercially powerful and sustainable packaging strategies for profitable growth.
Go-to-Market Strategy
He develops GTM playbooks and has extensive experience commercializing innovative packaging solutions for major brands.
AI in Business
He has expressed a fascination with Artificial Intelligence and is excited about incorporating it into his work for greater efficiency.

Media Appearances

Nathan has no verified media appearances

Work History

5-2023
Senior Product Marketing Manager at Winpak
10-2019 - 5-2023
Account Manager, Flexible Packaging at Sonoco
4-2019 - 9-2019
Market Manager, Consumer Packaging at Sonoco
5-2016 - 3-2019
Marketing Specialist at Sonoco
7-2006 - 1-2010
Sales Associate at Rozner Sales

Education

2019 - 2021
Graduate from Darla Moore School of Business at the University of South Carolina
2006 - 2010
Bachelor's Degree from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Chicago Area, United States Job Level : Middle Designation : Senior Product Marketing Manager at Winpak
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Insights For Selling To Nathan

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathan is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Nathan

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Nathan move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Nathan take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Nathan

Personality Compatibility


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