Nathan Myers

Pioneer
DISC Type : dsi

Senior Vice President Business Development at PASCALL Systems Inc.

Grand Rapids Metropolitan Area, United States

Overview

Nathan is a fractional Chief Commercial Officer and the founder of MaxifyMed, specializing in commercializing innovative medical startups. With a background at GSK and Stryker, he has a proven track record of doubling company revenue and excels at bringing disruptive healthcare technologies to market. He holds an MBA from Grand Valley State University.

Originally from a small town in Michigan, Nathans dedication to athletics earned him a DII basketball scholarship for college. He is passionate about giving back to his community and serves as a Vice President and Board Member for The Lindsey Hunter Foundation, which supports disadvantaged youth throughout Michigan.

Unique fact: He was on a path to law school after his MBA but pivoted to the world of medical sales and startups.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Medical Startups
He founded MaxifyMed with the explicit goal of helping innovative medical startup CEOs and founders commercialize their products and platforms more quickly.
Patient Outcomes
His work at PASCALL Systems focuses on collaborating with hospital executives to use data insights to enhance patient outcomes, particularly in reducing post-operative delirium.
VR in Healthcare
As the former VP of Global Healthcare Partnerships at Rendever, he worked to bring VR technology to hospitals to aid patients during their treatment journeys.

Media Appearances

Nathan has no verified media appearances

Work History

11-2025
Senior Vice President Business Development at PASCALL Systems Inc.
10-2022
CEO & Founder at MaxifyMed
3-2024 - 10-2024
SVP, Sales & Marketing at Arctop
2-2023 - 3-2024
VP of Global Healthcare Partnerships at Rendever
11-2021 - 11-2022
SVP of Sales & Marketing, US at 4DMedical

Education

2001 - 2003
Master of Business Administration (MBA) from Grand Valley State University
1997 - 2001
Bachelor of Business Administration (BBA) from Grand Valley State University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Grand Rapids Metropolitan Area, United States Job Level : Leadership Designation : Senior Vice President Business Development at PASCALL Systems Inc.
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Insights For Selling To Nathan

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nathan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nathan move?

  • They are generally fast movers and can take quick decisions
  • Can Nathan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nathan

Personality Compatibility


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