Nathan Sheppard

Enthusiast
DISC Type : i

SVP Artist and Label Services, Interscope Capitol at Famehouse

Los Angeles, California, United States

Overview

Nathan Sheppard is a seasoned music executive, currently serving as SVP of Artist and Label Services. His career spans leadership roles at Capitol Records, TikTok, and YouTube, where he managed high-value label partnerships and artist marketing campaigns. He holds a Bachelor of Business Administration from Belmont University.


He managed multiple partnership deals at YouTube that were worth a combined total of over $100 million in annual revenue.

Personality Overview

Consensus Focused

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Artist Marketing Strategy
As SVP of Marketing at Capitol Records, he co-led the department overseeing marketing campaigns for the label's full artist roster.
Digital Music Platforms
His career includes key roles at YouTube and TikTok, focusing on music promotions, label relations, and creator marketing tools.
Label Partnerships
At YouTube, he managed business relationships with key major label partners and oversaw multiple high-value partnership deals.

Media Appearances

Nathan has no verified media appearances

Work History

5-2025
SVP Artist and Label Services, Interscope Capitol at Famehouse
12-2024 - 4-2025
Music Promotions and Label Relations at TikTok
2-2022 - 4-2024
SVP, Head of Marketing at Capitol Records
5-2015 - 2-2022
Music Partnerships at YouTube
4-2013 - 4-2015
Digital Marketing & Video Services at INgrooves Music

Education

2003 - 2007
Bachelor of Business Administration (B.B.A.) from Belmont University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles, California, United States Job Level : Leadership Designation : SVP Artist and Label Services, Interscope Capitol at Famehouse
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Insights For Selling To Nathan

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nathan

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Nathan move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Nathan take some risk or not?

  • They can take some low-probability risks if needed.

You And Nathan

Personality Compatibility


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