Nathaniel Laban

Examiner
DISC Type : cs

Director of Quantitative Research at Sommer Consulting

Dover, New Hampshire, United States

Overview

Nathaniel is a market research professional with over 25 years of experience in quantitative and qualitative analysis. He specializes in delivering actionable data and objective strategy, holding certifications in Qualtrics and "Excel and ChatGPT: Data Analysis Power Tips. " Colleagues describe him as hardworking and collaborative.

Outside of his professional work, Nathaniel is noted for having a great sense of humor. He enjoys playing sports, as a colleague mentioned he is a decent wiffle-ball player, a game he seems to enjoy playing with coworkers.

Unique fact: If youre choosing sides for a game, a former colleague recommends picking Nathaniel for your wiffle-ball team.

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Healthcare Research
He shared pride in implementing a new healthcare research panel and lists GE HealthCare and Pfizer as companies he follows.
Workplace Mental Health
He is an advocate for mental health in the workplace, highlighting the need for organizations to shed stigmatizing ideas about mental illness.
Actionable Business Data
Passionate about providing objective data that supports and informs major business decisions, such as new product launches or market entries.

Media Appearances

Nathaniel has no verified media appearances

Work History

3-2025
Director of Quantitative Research at Sommer Consulting
6-2015 - 4-2025
Owner/Operator at Growth Survey Systems
2007 - 7-2015
Senior Project Director at TideWatch Partners
9-2004 - 7-2007
Senior Research Analyst at Guideline
9-1996 - 9-2004
Managing Director of Survey Research at Medialink (Delahaye Medialink)

Education

Nathaniel has no verified education history

More Information

Social Presence :

Prographics :

Exp : 29 Location : Dover, New Hampshire, United States Job Level : Mid-senior Designation : Director of Quantitative Research at Sommer Consulting
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Insights For Selling To Nathaniel

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathaniel is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Nathaniel

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Nathaniel move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Nathaniel take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Nathaniel

Personality Compatibility


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