Nauman Mustafa, CPA

Critic
DISC Type : C

Chief Financial Officer at Celo Foundation

Greater Toronto Area, Canada

Overview

Nauman is the CFO of the Celo Foundation and the Founder of HashLedger, a fractional CFO practice for Web3 startups. A CPA with a background at PwC, he specializes in applying traditional financial controls to the blockchain ecosystem, focusing on M&A and scaling crypto-native companies.

He is a public speaker passionate about fostering the Canadian crypto ecosystem. Described by colleagues as energetic and diligent, his career includes a significant break for full-time parenting, highlighting a focus on integrating professional ambitions with personal commitments.

Unique fact: He began his blockchain career in 2016 by joining crypto exchange Coins. ph as its first finance person, admittedly without knowing what blockchain was at the time.

Personality Overview

Critic

Information Seeker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Web3 Financial Operations
As a frequent speaker, he emphasizes applying robust Web2 financial controls and risk management strategies to the unique challenges of the blockchain ecosystem.
Fractional CFO Services
He founded HashLedger to provide startups with C-suite expertise in fundraising, treasury, and audit readiness without the overhead of a full-time executive.
Canadian Crypto Ecosystem
He publicly champions Canada's role in the crypto space, highlighting its tech giants like the founders of Ethereum and Binance, and university-level blockchain development.

Media Appearances

Insights from Nauman Mustafa, CFO of Celo Foundation. Featured in YouTube

See Now

Work History

11-2023
Chief Financial Officer at Celo Foundation
7-2024
Founder & CEO at HashLedger
9-2022 - 6-2023
Full-time parenting at Career Break
4-2020 - 8-2022
Chief Financial Officer at Coins.ph
2-2016 - 4-2020
Head of Finance at Coins.ph

Education

5-2022 - 5-2023
CPA from CPA Ontario
2001 - 2008
Chartered Accountant from The Institute of Chartered Accountants of Pakistan

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : Chief Financial Officer at Celo Foundation
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Insights For Selling To Nauman

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nauman is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Nauman

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Nauman move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nauman take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nauman

Personality Compatibility


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