Nawshi Williams in

Nawshi Williams

Initiator · DISC type Di
Senior Vice President, Insights & Analytics at CROSSMARK
📍 Dallas-Fort Worth Metroplex, United States

Nawshi Williams is the Senior Vice President of Insights & Analytics at CROSSMARK, where she leads a team of over 75 professionals in digital transformation and the development of advanced analytics platforms. She holds an MBA from The George Washington University and is described by colleagues as persuasive, seasoned, and an expert in her field.

She won the Path to Purchase Institutes Women of Excellence Award for Technology in 2021 and was named one of Progressive Grocers Top Women in Grocery in 2022.

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Experience
35 Years
Current Role
Senior Vice President, Insights & Analytics
Job Level
Leadership
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Nawshi shows up

Confident
Risk-Accepting
Conviction Driven

They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Nawshi cares about

Advanced Analytics
Leads the development and implementation of a state-of-the-art advanced analytics platform to drive business insights and growth strategy.
Digital Transformation
Spearheads comprehensive change management programs, including training and communication, to support new data-driven capabilities across the organization.
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Career

Work history

8-2025
Senior Vice President, Insights & Analytics
CROSSMARK
5-2019 - 8-2025
Vice President Insights & Analytics
CROSSMARK
3-2016 - 5-2019
Senior Director, Business Insights
CROSSMARK
4-2014 - 3-2016
Customer Marketing & Customer Development for Walmart and Drug Channel
Pharmavite
6-2013 - 4-2014
National Sales Executive
Advanced Beauty, Inc.
In the press

Media appearances

Join us in congratulating our own Nawshi Williams, VP Insights and Analytics. Featured in Facebook
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CROSSMARK Highlights Nawshi Williams, Senior Vice President, Insights & Analytics. Featured in CROSSMARK Sales & Marketing (Facebook)
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Education
MBA
The George Washington University School of Business
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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