Nawshi Williams

Initiator
DISC Type : Di

Senior Vice President, Insights & Analytics at CROSSMARK

Dallas-Fort Worth Metroplex, United States

Overview

Nawshi Williams is the Senior Vice President of Insights & Analytics at CROSSMARK, where she leads a team of over 75 professionals in digital transformation and the development of advanced analytics platforms. She holds an MBA from The George Washington University and is described by colleagues as persuasive, seasoned, and an expert in her field.

She won the Path to Purchase Institutes Women of Excellence Award for Technology in 2021 and was named one of Progressive Grocers Top Women in Grocery in 2022.

Personality Overview

Confident

Risk-Accepting

Conviction Driven

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Advanced Analytics
Leads the development and implementation of a state-of-the-art advanced analytics platform to drive business insights and growth strategy.
Digital Transformation
Spearheads comprehensive change management programs, including training and communication, to support new data-driven capabilities across the organization.
Team Leadership
Manages a large team of over 75 insights professionals and actively posts about recruiting top talent to her organization.

Media Appearances

Join us in congratulating our own Nawshi Williams, VP Insights and Analytics. Featured in Facebook

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CROSSMARK Highlights Nawshi Williams, Senior Vice President, Insights & Analytics. Featured in CROSSMARK Sales & Marketing (Facebook)

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Work History

8-2025
Senior Vice President, Insights & Analytics at CROSSMARK
5-2019 - 8-2025
Vice President Insights & Analytics at CROSSMARK
3-2016 - 5-2019
Senior Director, Business Insights at CROSSMARK
4-2014 - 3-2016
Customer Marketing & Customer Development for Walmart and Drug Channel at Pharmavite
6-2013 - 4-2014
National Sales Executive at Advanced Beauty, Inc.

Education

MBA from The George Washington University School of Business

More Information

Social Presence :

Prographics :

Exp : 35 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Senior Vice President, Insights & Analytics at CROSSMARK
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Insights For Selling To Nawshi

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nawshi is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nawshi

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nawshi move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Nawshi take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Nawshi

Personality Compatibility


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