Naya de Backer Abdulhadi

Commander
DISC Type : D

PR Manager Nordics (Interim) at PlayStation

Denmark

Overview

Naya is a Brand & Community Specialist at PlayStation with a background in marketing and communications from OnePlus, where she won an Outstanding Employee Award in 2022. Colleagues describe her as fast-learning, active, and creative. She holds a Masters degree from Danmarks Medie- og Journalisthøjskole.

She is a self-described storyteller, feminist, and plant lover who is passionate about continuous learning. Naya has a deep appreciation for YouTube, which she has followed since she was a teenager, and enjoys connecting with people to share ideas and perspectives.

She recently experienced a "full-circle moment" by launching PlayStations official YouTube show, a platform she has personally loved since she was 14.

Personality Overview

Very Quick

Decisive

Candid & Clear

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They respond better to strong and respectful interactions.

Topics They Care About

Community Building
Her current role at PlayStation and past experience at OnePlus and Graduateland have a strong focus on building and engaging with brand communities.
Brand Partnerships
Expressed great excitement and reward in seeing the "Pedestal x PlayStation" brand partnership come to fruition, indicating a passion for collaborative marketing efforts.
YouTube Content
She has a long-standing personal passion for YouTube and was recently involved in refreshing the PlayStation Nordics channels and finding new hosts.

Media Appearances

Naya has no verified media appearances

Work History

4-2025 - 9-2025
PR Manager Nordics (Interim) at PlayStation
12-2024
Brand & Community Specialist at PlayStation
8-2023 - 12-2024
Marketing Manager at OnePlus
5-2022 - 8-2023
Social Media & Campaign Manager at OnePlus
1-2022 - 5-2022
Brand and Community Manager at Graduateland

Education

2015 - 2017
Master's degree from Danmarks Medie- og Journalisthøjskole
2012 - 2015
Bachelor in International Corporative Comunications with Spanish and English from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 10 Location : Denmark Job Level : Junior Designation : PR Manager Nordics (Interim) at PlayStation
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Insights For Selling To Naya de Backer

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Naya de Backer is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Naya de Backer

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Naya de Backer move?

  • They can take decisions very fast if you manage to convince them.
  • Can Naya de Backer take some risk or not?

  • The risks don’t matter much to them.

You And Naya de Backer

Personality Compatibility


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