Naya de Backer Abdulhadi in

Naya de Backer Abdulhadi

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PR Manager Nordics (Interim) at PlayStation
📍 Denmark

Naya is a Brand & Community Specialist at PlayStation with a background in marketing and communications from OnePlus, where she won an Outstanding Employee Award in 2022. Colleagues describe her as fast-learning, active, and creative. She holds a Masters degree from Danmarks Medie- og Journalisthøjskole.

She is a self-described storyteller, feminist, and plant lover who is passionate about continuous learning. Naya has a deep appreciation for YouTube, which she has followed since she was a teenager, and enjoys connecting with people to share ideas and perspectives.

She recently experienced a "full-circle moment" by launching PlayStations official YouTube show, a platform she has personally loved since she was 14.

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Experience
10 Years
Current Role
PR Manager Nordics (Interim)
Job Level
Junior
Location
Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Naya cares about

Community Building
Her current role at PlayStation and past experience at OnePlus and Graduateland have a strong focus on building and engaging with brand communities.
Brand Partnerships
Expressed great excitement and reward in seeing the "Pedestal x PlayStation" brand partnership come to fruition, indicating a passion for collaborative marketing efforts.
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Career

Work history

4-2025 - 9-2025
PR Manager Nordics (Interim)
PlayStation
12-2024
Brand & Community Specialist
PlayStation
8-2023 - 12-2024
Marketing Manager
OnePlus
5-2022 - 8-2023
Social Media & Campaign Manager
OnePlus
1-2022 - 5-2022
Brand and Community Manager
Graduateland
In the press

Media appearances

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Education
2015 - 2017
Master's degree
Danmarks Medie- og Journalisthøjskole
2012 - 2015
Bachelor in International Corporative Comunications with Spanish and English
Syddansk Universitet - University of Southern Denmark
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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