Nazifh Luna

Questioner
DISC Type : c

CEO at DigitalRoom

Mexico City, Mexico

Overview

Nazifh Luna is the CEO of DigitalRoom, an expert with over 15 years of experience in growing digital media businesses. He has a proven track record of significantly increasing audience and revenue for major publications like El Universal and El Economista. He holds a Masters degree in Digital Journalism and is described by colleagues as bold, humane, and intelligent.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Future of Media Metrics
He publicly questions the media's obsession with traditional metrics like Comscore, advocating for a focus on first-party data and genuine user loyalty.
Digital Audience Growth
His career is centered on helping media companies expand their digital footprint, having previously grown El Universal's audience by 84% year-over-year.
Entrepreneurship and Travel
He intentionally built his career and founded companies to fulfill a personal dream of integrating work with traveling and learning.

Media Appearances

Nazifh has no verified media appearances

Work History

4-2022
CEO at DigitalRoom
2-2020
Digital Media Consultant at Diagonal Minds
1-2019
Technology Evangelist at Xalok - Hiberus Media Labs
4-2018
Teacher at Centro
1-2018
Partner and Director, Innovation and Strategy at ACCÉDER

Education

2006 - 2007
Master's degree from Universitat Autònoma de Barcelona
2015 - 2016
Digital Marketing from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mexico City, Mexico Job Level : Leadership Designation : CEO at DigitalRoom
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Insights For Selling To Nazifh

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nazifh is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nazifh

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nazifh move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nazifh take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Nazifh

Personality Compatibility


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