Neal Reardon

Critic
DISC Type : C

Director of Regulatory Affairs at Sonoma Clean Power

Petaluma, California, United States

Overview

Neal Reardon is the Director of Regulatory Affairs at Sonoma Clean Power, where he represents customer interests and oversees compliance. With over a decade of experience in the energy industry, including a prior role as Senior Analyst at the California Public Utilities Commission, he is an expert in energy policy and sustainable development who attended UC Berkeley. Colleagues describe him as intelligent, organized, and a leader.

Neal is a dedicated environmental professional focused on practical solutions to economic and social challenges. His passion for conservation is highlighted by his past fellowship in Northwestern Ecuador, where he worked on sustainable development and microfinance programs designed to protect natural resources while supporting local communities.

Unique fact: He once implemented an innovative conservation-through-microfinance program in Ecuador.

Personality Overview

Objective Thinker

Negotiator

Precise

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Energy Regulation
His career as Director of Regulatory Affairs at Sonoma Clean Power and previously at the California Public Utilities Commission is centered on navigating the energy regulatory landscape.
Community Choice Aggregation
He is a key figure at Sonoma Clean Power, a Community Choice Aggregator (CCA), and is deeply involved in policies affecting CCAs, like the Power Charge Indifference Adjustment (PCIA).
Sustainable Development
He has a background in sustainable development, highlighted by a fellowship where he implemented a conservation-through-microfinance program in Ecuador.

Media Appearances

Neal Reardon, Dir. of Regulatory Affairs at Sonoma Clean Power. Featured in YouTube

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Work History

1-2018
Director of Regulatory Affairs at Sonoma Clean Power
7-2016 - 12-2017
Manager of Regulatory Affairs at Sonoma Clean Power
3-2013 - 6-2016
Senior Analyst at California Public Utilities Commission
6-2012 - 2-2013
Fellow at Pinchot Institute for Conservation
2-2009 - 6-2012
Public Utilities Regulatory Analyst at California Public Utilities Commission

Education

1998 - 2003
B.S. from University of California, Berkeley
2011 - 2011
Certificate from Stanford University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Petaluma, California, United States Job Level : Mid-senior Designation : Director of Regulatory Affairs at Sonoma Clean Power
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Insights For Selling To Neal

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neal is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Neal

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Neal move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Neal take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Neal

Personality Compatibility


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