Neelu Sinha

Editor
DISC Type : CS

Vice President at Citi

Mumbai, Maharashtra, India

Overview

Neelu is a Vice President at Citi, focusing on Global Processing Risk. With over a decade of experience across financial institutions and EY, she is an expert in operational risk oversight, policy governance, and enhancing control frameworks. She holds an MBA and an Advanced Certificate in Global Financial Markets.

Neelu is a strong advocate for womens empowerment and DEI initiatives. She actively participates in industry events like the ETBFSI Converge Summit to stay ahead of financial trends and has engaged in events for LeanIn Mumbai and Citi’s South Asia Diversity Week to support these causes.

She was named "Woman Achiever 2021" for outstanding performance and also received a Silver Award for her contributions to a critical audit issue project.

Personality Overview

Self-Disciplined

Slow Buyer

Skeptic

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Operational Risk
Leads initiatives in risk appetite alignment and designs scalable risk monitoring structures to improve institutional resilience.
Women in Leadership
Showed support by attending a LeanIn Mumbai event that celebrated the achievements of accomplished women from diverse backgrounds.
Diversity & Inclusion
Participated in the "Citi South Asia Diversity Week Equithon, " a run promoting diversity, equity, and inclusion.

Media Appearances

Neelu has no verified media appearances

Work History

8-2022
Vice President at Citi
10-2021 - 8-2022
Manager at EY
1-2020 - 8-2021
Risk Management Analyst at Bank of America
1-2018 - 12-2019
Chief Manager at IndusInd Bank
1-2017 - 12-2017
Manager at YES BANK

Education

Master of Business Administration (MBA) from Manipal Academy of Higher Education
BBA from Birla Institute of Technology, Mesra

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Vice President at Citi
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Insights For Selling To Neelu

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neelu is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Neelu

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Neelu move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Neelu take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Neelu

Personality Compatibility


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