Neha Nupur

Visionary
DISC Type : Ds

Non Executive Board Member at Mica Alumni Association

South Delhi, Delhi, India

Overview

Neha Nupur is the Head of Search & Shopping at Google India, leveraging extensive experience from leadership roles at Pearson, Tata, and ICICI Bank. An integrated marketing specialist educated at MICA, she focuses on digital-first strategy and brand curation. Colleagues describe her as dynamic, result-oriented, and a strong leader.

Outside of her primary role, Neha is deeply committed to her alma mater, serving as the Secretary and a Non-Executive Board Member for the MICA Alumni Association. She extends her passion for education and mentorship by also acting as a visiting faculty member, shaping future marketing professionals.

Unique fact: Neha has authored a publication titled "Managing the Grapevine, " focusing on organizational communication.

Personality Overview

Early Adopter

Goal-Oriented

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Search
Her recent focus is on the new era of intent and user behavior driven by AI tools like AI Overviews and AI Max for Search.
Performance Marketing
She is actively hiring for Google Search & PMAX Specialists, emphasizing the need for expertise in navigating modern performance marketing complexities.
Digital-First Strategy
A core theme throughout her career, she has focused on building 'digital-first' marketing ecosystems for major brands like Pearson.

Media Appearances

Neha has no verified media appearances

Work History

9-2025
Non Executive Board Member at Mica Alumni Association
4-2022
Head of Search & Shopping (Google India) at Google
11-2020 - 4-2022
VBM - North America (Travel & Finance) at Google
3-2019 - 10-2020
VBM - North America (Finance) at Google
3-2017 - 3-2019
General Manager - Digital Marketing at Pearson

Education

2004 - 2006
Post Graduate Diploma in Communication Management from Mudra Institute of Communications
2000 - 2004
Bachelor of Information Systems (Honours) from Guru Gobind Singh Indraprastha University

More Information

Social Presence :

Prographics :

Exp : 19 Location : South Delhi, Delhi, India Job Level : N/A Designation : Non Executive Board Member at Mica Alumni Association
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Insights For Selling To Neha

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neha is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Neha

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Neha move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Neha take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Neha

Personality Compatibility


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