Aditya Varadarajan
Login to view DISC.Aditya Varadarajan is the Director for India & SEA at InMobi, where he leads the strategic partnership with Microsoft Advertising. With over a decade of experience in digital and performance marketing, he is a frequent speaker on advertising technology and GTM strategy. He holds a BCOM from SIES College of Commerce & Economics.
Outside of his direct professional responsibilities, Aditya shows a keen interest in major cultural and seasonal trends, particularly how the cycles of travel and cricket influence consumer behavior and create unique marketing opportunities. He is passionate about leveraging these large-scale events for brand growth.
He has a unique perspective that there are two seasons that persist year-round for marketers: Travel Season and Cricket Season.
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