Aditya Varadarajan

Questioner
DISC Type : c

Director India & SEA at InMobi

Singapore, Singapore

Overview

Aditya Varadarajan is the Director for India & SEA at InMobi, where he leads the strategic partnership with Microsoft Advertising. With over a decade of experience in digital and performance marketing, he is a frequent speaker on advertising technology and GTM strategy. He holds a BCOM from SIES College of Commerce & Economics.

Outside of his direct professional responsibilities, Aditya shows a keen interest in major cultural and seasonal trends, particularly how the cycles of travel and cricket influence consumer behavior and create unique marketing opportunities. He is passionate about leveraging these large-scale events for brand growth.

He has a unique perspective that there are two seasons that persist year-round for marketers: Travel Season and Cricket Season.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Advertising
He frequently posts about the transformational impact of AI, like Microsoft's Copilot, on search, user engagement, and advertising strategies.
Emerging Markets Growth
His role is centered on executing strategic initiatives and driving growth for the Microsoft Advertising partnership across India and Southeast Asia.
Strategic Partnerships
He is responsible for heading the partnership business for InMobi, focusing on increasing the adoption of various advertising propositions.

Media Appearances

Aditya Varadarajan, InMobi [Proudest MarTech Decision in 2023 ...]. Featured in YouTube

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InMobi promotes Aditya Varadarajan to Director- India and SEA. Featured in Best Media Info

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InMobi appoints Regional Head for Microsoft Advertising business in India and Southeast Asia. Featured in InMobi Press Release

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Work History

1-2024
Director India & SEA at InMobi
4-2022 - 12-2023
Business Head INSEA at InMobi
7-2021 - 5-2022
Head Of Account Management at InMobi
12-2019 - 6-2021
Senior Manager Account Management at InMobi
4-2019 - 12-2019
Senior Digital Marketing Manager at Walking Tree

Education

2005 - 2010
BCOM (A&F) from SIES College of Commerce & Economics
2001 - 2005
Education details unavailable from Smt.Sulochandevi Singhania School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Singapore, Singapore Job Level : Mid-senior Designation : Director India & SEA at InMobi
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Insights For Selling To Aditya

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aditya is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aditya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aditya move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aditya take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Aditya

Personality Compatibility


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