Neharika Malhotra

Enthusiast
DISC Type : i

Digital Marketing Manager, EMEA at Royal Enfield

London, England, United Kingdom

Overview

Neharika is a global strategy and digital marketing specialist with over 10 years of experience in both B2B and B2C sectors. A graduate of Georgetown Universitys MBA program, she is an expert in demand generation, content strategy, and paid media aligned with sales-enablement. Colleagues describe her as a "top performer. "

Beyond her core marketing roles, Neharika has a keen interest in the strategies of major technology corporations, following companies like IBM and Microsoft. Her background includes executing omnichannel brand campaigns for global MNCs and start-ups, showcasing a broad and adaptable skill set.

During her MBA, she interned at The Coca-Cola Company, where she was specifically asked to contribute to a major global digital project.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Global GTM Strategy
Her experience includes leading global go-to-market strategy at Adara, focusing on market entry and aligning marketing with top-line revenue goals.
Sales-Enablement
Her professional summary emphasizes a core focus on creating content and marketing operations in alignment with sales-enablement needs.
Demand Generation
This is a key functionality mentioned in her experience, with a focus on marketing operations, CRM, and attribution to drive customer demand.

Media Appearances

Neharika has no verified media appearances

Work History

4-2023
Digital Marketing Manager, EMEA at Royal Enfield
1-2022 - 2-2023
Global Strategy and GTM Lead at Adara, Inc.
6-2020 - 12-2021
Senior Manager, Global Marketing at Adara, Inc.
10-2019 - 5-2020
Senior Marketing Manager, EMEA at Adara, Inc.
2-2019 - 9-2019
Marketing Operations Manager at Adara, Inc.

Education

2016 - 2018
MBA from Georgetown University McDonough School of Business
2007 - 2010
B.A from Delhi University, Jesus & Mary College

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Middle Designation : Digital Marketing Manager, EMEA at Royal Enfield
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Insights For Selling To Neharika

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neharika is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Neharika

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Neharika move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Neharika take some risk or not?

  • They can take some low-probability risks if needed.

You And Neharika

Personality Compatibility


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