Neider Narde in

Neider Narde

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Head of Product at Conta Azul
📍 Florianópolis, Santa Catarina, Brazil

Neider is a product leader with over 25 years in technology, specializing in SaaS and Retail. As a CPO and Head of Product, he focuses on strategy, people leadership, and applying AI to product management. Colleagues describe him as an innovative, inspiring, and reliable leader.

He is passionate about continuous learning, recently completing courses in AI for Business and Mental Health for Leaders. He also shares his expertise on podcasts, discussing career development and opportunities within the product management field.

He won an award for the best monograph in university for his study on participatory public budgeting in Brazilian municipalities.

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Experience
15 Years
Current Role
Head of Product
Location
Florianópolis, Santa Catarina, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Neider cares about

AI in Product
His professional focus is on applying AI to digital product management. He recently attended an AI-focused immersion event and completed a certification in "AI Applied to Business".
People-Centric Leadership
Described as an "exemplary and inspiring leader" with a focus on "humanized management. " He recently completed a course on Mental Health in the Workplace for Leaders.
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Career

Work history

8-2023 - 8-2025
Head of Product
Conta Azul
4-2022 - 7-2023
Chief Product Officer (CPO)
mLabs
10-2021 - 4-2022
Head of Product
mLabs
5-2021 - 9-2021
Group Product Manager (GPM)
mLabs
12-2020 - 5-2021
Group Product Manager (GPM)
Softplan
In the press

Media appearances

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Education
2008 - 2008
Pós-Graduação
Grupo Educacional UNIS
2001 - 2005
Bacharelado
Centro Universitário Newton Paiva
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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