Neider Narde

Sharpshooter
DISC Type : CD

Head of Product at Conta Azul

Florianópolis, Santa Catarina, Brazil

Overview

Neider is a product leader with over 25 years in technology, specializing in SaaS and Retail. As a CPO and Head of Product, he focuses on strategy, people leadership, and applying AI to product management. Colleagues describe him as an innovative, inspiring, and reliable leader.

He is passionate about continuous learning, recently completing courses in AI for Business and Mental Health for Leaders. He also shares his expertise on podcasts, discussing career development and opportunities within the product management field.

He won an award for the best monograph in university for his study on participatory public budgeting in Brazilian municipalities.

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

AI in Product
His professional focus is on applying AI to digital product management. He recently attended an AI-focused immersion event and completed a certification in "AI Applied to Business".
People-Centric Leadership
Described as an "exemplary and inspiring leader" with a focus on "humanized management. " He recently completed a course on Mental Health in the Workplace for Leaders.
Product Career Path
Appeared on the "Coffee Break Cast" podcast to discuss challenges and opportunities for professionals in the product management field, showing an interest in mentoring others.

Media Appearances

Neider has no verified media appearances

Work History

8-2023 - 8-2025
Head of Product at Conta Azul
4-2022 - 7-2023
Chief Product Officer (CPO) at mLabs
10-2021 - 4-2022
Head of Product at mLabs
5-2021 - 9-2021
Group Product Manager (GPM) at mLabs
12-2020 - 5-2021
Group Product Manager (GPM) at Softplan

Education

2008 - 2008
Pós-Graduação from Grupo Educacional UNIS
2001 - 2005
Bacharelado from Centro Universitário Newton Paiva

More Information

Social Presence :

Prographics :

Exp : 15 Location : Florianópolis, Santa Catarina, Brazil Job Level : N/A Designation : Head of Product at Conta Azul
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Insights For Selling To Neider

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neider is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Neider

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Neider move?

  • They can take decisions very fast if you manage to convince them.
  • Can Neider take some risk or not?

  • The risks don’t matter much to them.

You And Neider

Personality Compatibility


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