Neil Fraser

Visionary
DISC Type : Ds

Chair of the Board of Trustees at Let's Play Project

Southam, England, United Kingdom

Overview

Neil Fraser is a senior business leader specializing in transforming FMCG companies. As CEO of Produce World Group, he drove significant growth through strategic restructuring and consolidation. People who have worked with him describe him as a superb strategic thinker, strong business leader, and a man of total integrity. He holds a BA (Hons) from the University of Stirling.

Outside of his executive roles, Neil is committed to charitable causes, serving as the Chair of the Board of Trustees for the Lets Play Project and as a Director for MacIntyre Academies Trust. He once took a sabbatical dedicated to a personal passion: designing and building a property.

Unique fact: He deliberately paused his 20+ year executive career to personally manage the design and build of a property project.

Personality Overview

Big Vision Person

Risk Tolerant

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Business Transformation
His career is defined by leading commercially-focused transformations for both distressed and growing FMCG businesses to drive sustainable profit.
FMCG Sector
He has extensive C-suite experience in the Fast-Moving Consumer Goods industry, particularly within the fresh produce sector.
Corporate Restructuring
As CEO of Produce World, he implemented joint ventures and site consolidations to enhance efficiency in a highly competitive, low-margin market.

Media Appearances

Neil has no verified media appearances

Work History

6-2022
Chair of the Board of Trustees at Let's Play Project
1-2018 - 4-2019
Deputy Chairman at PARK CAKES HOLDINGS LIMITED
7-2017
Owner / CEO / Exec & Non-Exec Chair at THE ICKFORD PARTNERSHIP LTD
3-2016 - 6-2017
C-Suite : FMCG at Sabbatical
1-2013 - 8-2014
Chairman and Chief Executive at Pasta Reale

Education

1974 - 1978
BA (Hons) from University of Stirling
3 A Levels from Strathallan School, Forgandenny, Perthshire.

More Information

Social Presence :

Prographics :

Exp : 37 Location : Southam, England, United Kingdom Job Level : Leadership Designation : Chair of the Board of Trustees at Let's Play Project
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Insights For Selling To Neil

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neil is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Neil

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Neil move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Neil take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Neil

Personality Compatibility


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