Neil Smith

Go-getter
DISC Type : d

Director of Technology Delivery at Tottenham Hotspur Football Club

London, England, United Kingdom

Overview

Neil is the Director of Technology Delivery at Tottenham Hotspur Football Club, where he leads enterprise-wide digital transformations. His extensive experience at LSEG honed his expertise in CRM, AI, data, and leading high-performing global teams. He holds a unique degree in Russian & Soviet Studies from the University of Portsmouth.

There is no publicly available information regarding Neils personal life or hobbies beyond his professional focus on technology and his current role within a major football organization.

A former colleague referred to him as a "rock star" for his critical leadership in a highly successful, large-scale Salesforce. com CRM transformation programme.

Personality Overview

Decisive

Vision Oriented

Direct & Candid

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Technology Transformation
He has a proven track record of delivering customer-centric digital transformations leveraging enterprise systems like CRM, data analytics, and AI.
Global Team Leadership
Colleagues describe him as an inspirational and engaging leader who excels at building high-performing, collaborative global teams with a clear, shared purpose.
Premier League Football
As the Director of Technology Delivery for Tottenham Hotspur, he is professionally immersed in the technology that powers a major English football club.

Media Appearances

Neil has no verified media appearances

Work History

6-2025
Director of Technology Delivery at Tottenham Hotspur Football Club
10-2023 - 11-2024
Head of CRM, Digital & Marketing Technology at LSEG (London Stock Exchange Group)
7-2022 - 10-2023
Head of CRM Technology at LSEG (London Stock Exchange Group)
3-2021 - 7-2022
Director of CRM Technology at LSEG (London Stock Exchange Group)
6-2013 - 3-2021
Head of Group CRM at LSEG (London Stock Exchange Group)

Education

1997 - 2001
Russian & Soviet Studies from University of Portsmouth
1990 - 1997
Education details unavailable from Oakham School

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Technology Delivery at Tottenham Hotspur Football Club
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Insights For Selling To Neil

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neil is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Neil

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Neil move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Neil take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Neil

Personality Compatibility


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