Neil Staniforth

Evaluator
DISC Type : CDs

Deputy Chief Digital & Information Officer at Calderdale and Huddersfield NHS Foundation Trust

Huddersfield, England, United Kingdom

Overview

Neil Staniforth is the Director of Digital Ops and Delivery at The Health Informatics Service and Deputy CDIO for the Calderdale and Huddersfield NHS Foundation Trust. An experienced Digital Health Manager, he specializes in IT service management, digital operations, and has a history of deploying large-scale EPR systems like Cerner Millennium.

His dual leadership role across both a major NHS Trust and its informatics service gives him a unique strategic and tactical perspective on healthcare technology.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Digital Health Operations
As Director of Digital Ops and Delivery, his core focus is on managing and executing digital services within the hospital and healthcare industry.
EPR Systems
He has direct experience as a Technical Lead for deploying the Cerner Millennium EPR across multiple NHS Foundation Trusts, showcasing deep expertise in this area.
IT Service Management
He is skilled in IT Service Management and holds an ITIL Foundation certification, indicating a commitment to structured IT delivery and support.

Media Appearances

Tears of laughter… and tiers on the floor – All the action from Gill and Neil’s wedding. Featured in Calderdale and Huddersfield NHS Foundation Trust – CHFT News

See Now

Work History

4-2025
Deputy Chief Digital & Information Officer at Calderdale and Huddersfield NHS Foundation Trust
12-2022
Director of Digital Ops and Delivery at The Health Informatics Service (THIS)
12-2019 - 12-2022
Associate Director of Digital Ops at Calderdale and Huddersfield NHS Foundation Trust
10-2017 - 12-2019
General Manager at The Health Informatics Service (THIS)
7-2015 - 10-2017
EPR Technical Lead at Calderdale and Huddersfield NHS Foundation Trust

Education

2006 - 2009
BSc(Hons) from The University of Huddersfield
2012 - 2012
First Line Management from Wakefield College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Huddersfield, England, United Kingdom Job Level : Leadership Designation : Deputy Chief Digital & Information Officer at Calderdale and Huddersfield NHS Foundation Trust
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Insights For Selling To Neil

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neil is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Neil

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Neil move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Neil take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Neil

Personality Compatibility


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