Neil Wilkinson

Energizer
DISC Type : I

Founder/Owner at WCP.ME Ltd

Greater Southampton Area, United Kingdom

Overview

Neil Wilkinson is a highly skilled founder and managing director, recognized for launching the Rockface male toiletry brand and achieving dramatic international growth in previous roles, including a 455% sales increase at Del Laboratories. People who have worked with him describe him as a strong team builder and an effective communicator with significant international experience.

Neil integrates philanthropy into his business ventures. Through his brand, he has led campaigns to support various causes, donating significant funds to charities focused on animal welfare, childrens mental health, and support for armed forces personnel, reflecting a strong commitment to community and social responsibility.

Unique fact: While leading the European division for Del Laboratories, he grew sales by 455% and profits by over 500% across 26 markets.

Personality Overview

Imaginative

Full Of Energy

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Consumer Brand Building
He founded the Rockface male grooming brand from the ground up and has spoken about the importance of building base sales rather than relying on promotions.
International Growth
He has extensive experience managing and rapidly growing businesses across Europe, including notable success in the Russian market.
Market Innovation
He has expressed a belief in using creativity to find success in developed markets and has experience launching challenger brands to compete with established players.

Media Appearances

Neil has no verified media appearances

Work History

2-2011
Founder/Owner at WCP.ME Ltd
1-2013 - 1-2015
Adviser and consultant at Macuvision Europe Ltd
6-2009 - 4-2013
Consultant at Sci-Mx Ltd
3-2004 - 1-2010
Managing Director Europe at Del Laboratories
3-2001 - 2-2004
Managing Director UK and Ireland at Cork International

Education

Education details unavailable from Broken Cross Secondary School Macclesfield
English from Kings School macclesfield

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Southampton Area, United Kingdom Job Level : N/A Designation : Founder/Owner at WCP.ME Ltd
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Insights For Selling To Neil

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neil is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Neil

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Neil move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Neil take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Neil

Personality Compatibility


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