Nelson Peacock in

Nelson Peacock

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Chief Executive Officer at Northwest Arkansas Council
📍 Springdale, Arkansas, United States

Nelson Peacock is the President and CEO of the Northwest Arkansas Council, where he collaborates with top employers, state leaders, and educators. His career includes senior government affairs roles with the University of California system and the U.S. Department of Homeland Security, and he holds a JD from the University of Arkansas.

As a native Arkansan, Nelson enjoys the balance of a significant career with the quality of life in Northwest Arkansas. He has a deep interest in community building, civic engagement, and ensuring that regional growth benefits all residents. He returned to his home state after nearly two decades away.

He previously served as senior counsel to then-Senator Joe Biden, advising him on a variety of issues on the judiciary committee.

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Experience
26 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Springdale, Arkansas, United States
Personality Overview

How Nelson shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nelson cares about

Regional Growth Strategy
He is leading the "Growing Home" initiative to manage the region's rapid population growth, focusing on infrastructure, housing, and preserving community character.
Economic Development
He actively promotes Northwest Arkansas for business investment, job creation, and talent attraction, with a focus on technology, innovation, and entrepreneurship.
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Career

Work history

7-2017
Chief Executive Officer
Northwest Arkansas Council
2017 - 2-2024
President and CEO
Northwest Arkansas Council
9-2014 - 7-2017
Senior Vice President - Government Affairs
University of California Office of the President
5-2013 - 8-2014
Vice President
Cornerstone Government Affairs
3-2009 - 5-2013
Assistant Secretary for the Office of Legislative Affairs
US Department of Homeland Security
In the press

Media appearances

Crypto has power to 'revolutionize' business community: Northwest Arkansas council CEO. Featured in Fox Business
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Education
Master of Laws (LLM)
The George Washington University Law School
Doctor of Law (JD)
University of Arkansas School of Law, Fayetteville
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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