Nenad Latinovic

Questioner
DISC Type : c

Director of Engineering and Delivery - Fixed Broadband at HTEC

Banja Luka, Serb Republic, Bosnia and Herzegovina

Overview

Nenad Latinovic is the Director of Engineering and Delivery for Fixed Broadband at HTEC Group, where he leads a team of over 100 people. He has more than 15 years of experience in telecommunications, specializing in FTTH design and planning for major operators. He holds a Masters degree in Telecommunications from the University of Banja Luka.

Nenad is an active participant in the broader telecommunications community. He attends industry-leading events like the FTTH Conference in Warsaw to connect with peers and discuss the future of fiber deployment, demonstrating a passion for staying at the forefront of his field.

He has a long history of leadership, having previously served as an Assistant Executive Director at m: tel and a department head at the Ministry of Interior.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

FTTH Deployment
His current role focuses on FTTH design and planning, and he attends major industry conferences on the subject to discuss the future of fiber deployment.
Large-Scale Leadership
He is responsible for a team of over 100 people at HTEC and has held previous executive and department head roles.
Engineering & Delivery
His title directly reflects a focus on not just engineering but also the successful delivery and execution of large-scale fixed broadband projects.

Media Appearances

Nenad has no verified media appearances

Work History

2-2024
Director of Engineering and Delivery - Fixed Broadband at HTEC
7-2023 - 3-2024
Engineering Manager at HTEC
3-2023 - 7-2023
Senior Engineering Lead -Fixed Broadband at HTEC
2-2013 - 6-2022
Assistant Executive Director at m:tel
3-2005 - 2-2013
ministry of interior at Ministry of Interior

Education

1997 - 2004
Master's degree from Faculty of Electrical engineering, University of Banja Luka

More Information

Social Presence :

Prographics :

Exp : 20 Location : Banja Luka, Serb Republic, Bosnia and Herzegovina Job Level : Mid-senior Designation : Director of Engineering and Delivery - Fixed Broadband at HTEC
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Insights For Selling To Nenad

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nenad is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nenad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nenad move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nenad take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Nenad

Personality Compatibility


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