Nenad is a Serbian entrepreneur and the founder and CEO of CAKE. com, a software company he bootstrapped to a billion-dollar valuation without external investment. He is the creator of successful SaaS productivity tools like Clockify, Pumble, and Plaky, and holds a Masters degree in Computer Engineering.
Passionate about technology since age 15, Nenad is also actively engaged in Serbian social issues. He publicly supports student-led protests and advocates for political transparency and accountability, having spoken about the challenges and government pressure faced by the independent tech industry in the country.
After a decade of persistence and eight failed products, he successfully built his company into a bootstrapped unicorn.