Nenad Milanovic

Owner at milanovic

📍 Serbia

Nenad is a Serbian entrepreneur and the founder and CEO of CAKE. com, a software company he bootstrapped to a billion-dollar valuation without external investment. He is the creator of successful SaaS productivity tools like Clockify, Pumble, and Plaky, and holds a Masters degree in Computer Engineering.

Passionate about technology since age 15, Nenad is also actively engaged in Serbian social issues. He publicly supports student-led protests and advocates for political transparency and accountability, having spoken about the challenges and government pressure faced by the independent tech industry in the country.

After a decade of persistence and eight failed products, he successfully built his company into a bootstrapped unicorn.

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Current Role

Owner

Location

Serbia

Personality Overview

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Priorities

Topics Nenad cares about

Bootstrapping Businesses

He intentionally avoided external capital for over ten years, funding his product development through a consulting business to maintain full control and financial independence.

SaaS Productivity Tools

As the founder of Clockify, Pumble, and Plaky, he is deeply involved in creating software that simplifies work processes and enhances team productivity.

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Career

Work history

Owner

milanovic

In the press

Media appearances

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Education

Nenad has no verified education history

Social presence

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